Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Headless architecture

Washington Theme

A minimalist theme built on Shoporama's headless API. The entire store is a single JavaScript app with no frameworks, featuring the Page Designer, customer accounts, countries, and all of the store's payment methods.

Washington: forside med header, menu og et stort billede af kaffe, der brygges i et lyst risteri
SPA
Headless

Functions

Everything a store needs, from the storefront to the receipt

The Page Designer

Build home pages, categories, product pages, and landing pages using the same 25 sections as Montana

Products and Variants

Images, prices, offers, variants, and fields that the customer fills out themselves

Shopping Cart

Variants, deposits, and discount codes, with the amounts that are actually paid

Checkout in Three Steps

Address, Delivery via a Package Shop, and Payment

All Payment Methods

The store's own payment methods via the store's payment page

Customer Account

Sign in, Create an Account, My Account, Orders, Pay with Points, and Addresses Pre-filled at Checkout

Countries and Languages

Language and Country Selector, the Country's Currency, and Translated Texts

Menus

Main menu with submenus and a menu in the footer

Search

Search for items directly from the header

Blog and Pages

Blog posts, static pages, landing pages, and redirects

Cancellation

The Right of Withdrawal and Consent to Digital Content

Tracking

Google Tag Manager and GA4 Events: From Product List to Purchase

Washington doesn't have subscriptions, wish lists, product filters, or reviews. If you need those features, choose Montana.

Minimalist design

Clean design with a focus on the products

Design Principles

  • • Minimalistic interface with focus on the products
  • • Sage green, beige, and natural colors
  • • Playfair Display and Inter typography
  • • Plenty of white space and clean layouts
  • • Smooth animations and transitions
  • • Built for mobile first

This Is How Washington Was Built

A single JavaScript program built on top of the store's headless API

1
JavaScript file
49 KB
JavaScript, minified
38 KB
CSS
0
Frameworks

Technology

  • The first page is delivered from the server with the Page Designer's blocks
  • Title, description, canonical, Open Graph, and product data for Google on every page
  • Lazy loading of images
  • Search as the customer types
  • The store's own pages for payment, customer accounts, and returns
  • The same headless API that you can build on yourself

Build your own storefront the same way: See the documentation for the headless API

What You Should Know About SEO

The title, description, canonical tag, Open Graph, product data, and Page Designer blocks are fetched from the server. Product lists and product descriptions are generated in the browser, so a search engine that doesn't run JavaScript will see less content than it would with a classic theme like Montana.

Ready to try Washington?

Watch the demo, or start your own store with Washington

Watch live demo