Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

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Visitor statistics - understand your eCommerce traffic

See how many people visit your webshop, where they come from and how they behave. Understand sessions, bounce rate and traffic sources.

Reading time: approx. {eight} minutes
Shopejer

What are visitor statistics?

Visitor statistics give you an overview of the traffic to your online store. You can see how many people visit you, where they come from and whether they stick around or leave immediately.

You can find the statistics under Statistics → Visitors in admin.

Visitor statistics require internal tracking to be enabled. You can enable it under Settings → Webshop.

Key figures

At the top of the page you will see four maps with key figures for the selected period, with comparison to the previous period:

  • Visits in the period - number of unique sessions. A visit counts as one user per day, regardless of how many times they return the same day
  • Page views - the total number of pages viewed. One visitor can view many pages
  • Pages per visit - average number of pages per session. Over 3 pages is good engagement
  • Bounce rate - the percentage of visitors who leave after only one page view. Below 40% is good for a webshop, 40-60% is normal, above 60% can indicate a problem

Graphs and overviews

The site displays three visual overviews:

  • Visits over time - bar chart with visits per day (periods under 31 days) or per month (longer periods)
  • Traffic sources - pie chart showing where your visitors come from: direct traffic, Google (organic and paid), Facebook (organic and paid) and other sources
  • Weekday averages - shown for periods over 28 days. Shows which days of the week typically have the most visitors so you can time your campaigns and newsletters

Traffic sources

The statistics automatically track where your visitors come from:

  • Direct - visitors who type your URL directly or use a bookmark
  • Google organic - visitors from Google search results (free traffic)
  • Google paid - visitors from Google Ads (paid traffic)
  • Facebook organic - visitors from Facebook posts and links
  • Facebook paid - visitors from Facebook ads
  • Other sources - visitors from other websites, newsletters etc.

For each source you can see the number of visitors, pages per visit and share of total traffic.

Select period

Use the shortcuts: this month, last month, last 3 months, last 12 months, this year or last year. You can also select a custom period.

Export data

Click the download button to export visitor data as a CSV file for further analysis in Excel or Google Sheets.

Tips to increase your traffic

  • SEO - write good product descriptions and meta titles to rank better in Google
  • Social media - share products and content on Facebook and Instagram
  • Newsletters - send regular newsletters to your customers to bring them back
  • Google Ads - use paid advertising to reach new customers
  • Blog - write relevant blog posts to attract organic traffic

Want to see if your visitors are buying? Check out the conversion rate statistics.

Do you need help? Contact us at support@shoporama.dk.