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Send an SMS with the following information:

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  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Bounce rate

Bounce rate is the percentage of visitors who leave your online store after viewing only one page. A high bounce rate can indicate problems with relevance, speed or user experience.

What is bounce rate?

Bounce rate measures how many of your visitors "bounce" - that is, land on a page and leave without clicking through to other pages or taking an action. In GA4 (Google Analytics 4), the definition has changed: a bounce is now a visit that does not count as an engaged session (i.e. less than 10 seconds, no conversion and only one page view).

What is a good bounce rate?

Bounce rate varies greatly depending on the type of page:

  • Front page: 30-50% is normal for webshops.
  • Category pages: 25-45% - visitors typically browse to products.
  • Product pages: 35-55% - depends on whether the customer finds the right product.
  • Blog posts: 60-80% - people find the answer and leave. This is normal.
  • Landing pages from ads: 40-60% - depends on the relevance of the ad.

Reasons for high bounce rate

  • Slow load time: If the page takes over 3 seconds to load, many visitors leave.
  • Poor mobile experience: A site that doesn't work well on mobile will lose mobile users immediately.
  • Irrelevant content: If the ad promises one thing, but the landing page shows something else, the user will bounce.
  • Poor design: An unprofessional or cluttered design signals untrustworthiness.
  • Missing CTA: If it's not clear what the user needs to do, they will leave the page.
  • Popups and interruptions: Aggressive popups can scare visitors away.

How to reduce the bounce rate

  • Optimize load time: Compress images, use caching and minimize scripts. Core Web Vitals is a good yardstick.
  • Match expectations: Make sure the landing page matches what the ad or search result promised.
  • Clear navigation: Make it easy to find your way around - categories, search function, related products.
  • Mobile optimization: Make sure everything works perfectly on mobile as over 60% of traffic is typically mobile.
  • Strong CTAs: Clear calls to action that guide the user further.
  • Internal linking: Link to related products, articles and categories to keep the user in the shop.

Bounce rate vs. exit rate

Bounce rate and exit rate are different things:

  • Bounce rate: The proportion who only view one page and leave. Measures the first page they land on.
  • Exit rate: The percentage who leave from a specific page, regardless of how many pages they have viewed. Measures the last page they view.

Bounce rate in Shoporama

You can track bounce rate in Google Analytics (GA4), which Shoporama integrates with directly. Shoporama also supports Google Tag Manager (server-side and client-side), caching for faster load times, and responsive design in all themes - all factors that help keep the bounce rate down.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary