Online marketing dictionary
There are many new words associated with online marketing. Here is a list of the most important ones.
Showing 1–30 of 138 word
3PL
3PL is the outsourcing of warehouse management and shipping to an external partner. Learn what 3PL is, the pros and cons, and when it makes sense for your webshop.
A-record
An A-record points a domain to an IP address. Read about A-records, DNS setup and how to connect your domain to your online shop.
Opening rate
Open rate shows what percentage of recipients open your newsletter. Learn what a good rate is, what affects it and how to improve it with A/B testing and segmentation.
Above the fold
Above the fold is the content the user sees without scrolling. Learn why it's crucial for conversion and what should appear at the top of your pages.
Affiliate marketing
Affiliate marketing is a performance-based model where you pay commission for sales through partners. Learn about networking, benefits and how to use it in your online store.
Alt text
Alt text describes images for search engines and screen readers. Read about alt text, SEO for images and accessibility in eCommerce.
Recommendation engine
A recommendation engine suggests relevant products based on customer behavior. Learn about types, placement, impact and how to use it to increase sales.
Anchor text
Anchor text is the clickable text in a link. Learn about the different types of anchor text, SEO best practices and how to use it in your online shop.
AOV - Average Order Value
AOV is the average order value of your online store. Learn what AOV is, why it's important and concrete strategies to increase your average order value.
Attribution
Attribution is all about determining which marketing channels are credited for a sale. Learn about attribution models, challenges and practical approaches.
B2B webshop
A B2B webshop sells to business customers with customer pricing, CVR validation and invoicing. Read about B2B e-commerce and features.
Payment gateway
A payment gateway handles the secure transaction process between your online shop and the bank. Learn about pricing, popular solutions in the UK and how to choose the right one.
Payment window
A payment window is where the customer pays in the online shop. Read about payment windows, types and payment gateways for webshops.
BNPL - Buy Now Pay Later
BNPL lets customers buy now and pay later. Learn about Klarna, Anyday, ViaBill and other BNPL providers and what it costs for your online shop.
Bounce rate
Bounce rate is the percentage of visitors who leave your online store after just one page. Learn what a good bounce rate is, the causes of high bounce and how to lower it.
User testing (usability test)
A user test reveals usability issues by letting real people use your online store. Learn about test types, methodology and the most common findings in webshops.
CAC - Customer Acquisition Cost
CAC is the average cost of acquiring a new customer. Learn how to calculate CAC, understand the CLV:CAC ratio, and reduce your acquisition cost.
Cache
Caching stores data temporarily for faster delivery. Learn about browser caching, server-side caching, CDN and how Shoporama uses caching to optimize performance.
Canonical URL
A canonical URL tells search engines which version of a page is the official one. Learn what it is, when to use it and how it works in your online store.
Cart abandonment rate
Cart abandonment rate is the percentage of customers who leave the cart without buying. Learn about common causes, solutions and abandoned cart emails for your online store.
CDN
A CDN delivers web content from servers close to the user for faster load times. Read about CDN, caching and speed for webshops.
Chargeback fee
A chargeback fee hits your online shop when a customer disputes a payment. Learn what it costs, common causes and how to prevent chargebacks effectively.
Chatbot
A chatbot answers customer questions automatically in your online store. Learn about types, benefits, popular solutions and when it makes sense to implement a chatbot.
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Churn rate
Churn rate measures how many customers you lose over time. Learn how to calculate churn, understand the causes, and reduce churn in your online store.
Click Through Rate - CTR
CTR is the percentage of impressions that result in clicks. Learn about typical CTR levels in search, ads and emails and how to improve your click-through rate.
CLS - Cumulative Layout Shift
CLS measures how much content unexpectedly moves during loading. Learn about causes, thresholds and solutions to improve your Core Web Vital score.
CLV (Customer Lifetime Value)
CLV is the total value a customer generates over the entire relationship. Learn how to calculate CLV, why it's important and how to increase it in your online store.
CNAME
A CNAME record points a domain to another domain. Read about CNAME records, DNS setup and the difference between CNAME and A-records.
Consent Mode
Consent Mode controls Google tags based on the user's cookie consent. Learn how it works, why v2 is required and how to set it up.