Online marketing dictionary
There are many new words associated with online marketing. Here is a list of the most important ones.
Showing 1–30 of 94 word
3PL
3PL is the outsourcing of warehouse management and shipping to an external partner. Learn what 3PL is, the pros and cons, and when it makes sense for your webshop.
Opening rate
Open rate shows what percentage of recipients open your newsletter. Learn what a good rate is, what affects it and how to improve it with A/B testing and segmentation.
Above the fold
Above the fold is the content the user sees without scrolling. Learn why it's crucial for conversion and what should appear at the top of your pages.
Affiliate marketing
Affiliate marketing is a performance-based model where you pay commission for sales through partners. Learn about networking, benefits and how to use it in your online store.
Recommendation engine
A recommendation engine suggests relevant products based on customer behavior. Learn about types, placement, impact and how to use it to increase sales.
Anchor text
Anchor text is the clickable text in a link. Learn about the different types of anchor text, SEO best practices and how to use it in your online shop.
AOV - Average Order Value
AOV is the average order value of your online store. Learn what AOV is, why it's important and concrete strategies to increase your average order value.
Attribution
Attribution is all about determining which marketing channels are credited for a sale. Learn about attribution models, challenges and practical approaches.
Payment gateway
A payment gateway handles the secure transaction process between your online shop and the bank. Learn about pricing, popular solutions in the UK and how to choose the right one.
BNPL - Buy Now Pay Later
BNPL lets customers buy now and pay later. Learn about Klarna, Anyday, ViaBill and other BNPL providers and what it costs for your online shop.
Bounce rate
Bounce rate is the percentage of visitors who leave your online store after just one page. Learn what a good bounce rate is, the causes of high bounce and how to lower it.
User testing (usability test)
A user test reveals usability issues by letting real people use your online store. Learn about test types, methodology and the most common findings in webshops.
CAC - Customer Acquisition Cost
CAC is the average cost of acquiring a new customer. Learn how to calculate CAC, understand the CLV:CAC ratio, and reduce your acquisition cost.
Cache
Caching stores data temporarily for faster delivery. Learn about browser caching, server-side caching, CDN and how Shoporama uses caching to optimize performance.
Canonical URL
A canonical URL tells search engines which version of a page is the official one. Learn what it is, when to use it and how it works in your online store.
Cart abandonment rate
Cart abandonment rate is the percentage of customers who leave the cart without buying. Learn about common causes, solutions and abandoned cart emails for your online store.
Chargeback fee
A chargeback fee hits your online shop when a customer disputes a payment. Learn what it costs, common causes and how to prevent chargebacks effectively.
Chatbot
A chatbot answers customer questions automatically in your online store. Learn about types, benefits, popular solutions and when it makes sense to implement a chatbot.
Churn rate
Churn rate measures how many customers you lose over time. Learn how to calculate churn, understand the causes, and reduce churn in your online store.
Click Through Rate - CTR
CTR is the percentage of impressions that result in clicks. Learn about typical CTR levels in search, ads and emails and how to improve your click-through rate.
CLS - Cumulative Layout Shift
CLS measures how much content unexpectedly moves during loading. Learn about causes, thresholds and solutions to improve your Core Web Vital score.
CLV (Customer Lifetime Value)
CLV is the total value a customer generates over the entire relationship. Learn how to calculate CLV, why it's important and how to increase it in your online store.
Consent Mode
Consent Mode controls Google tags based on the user's cookie consent. Learn how it works, why v2 is required and how to set it up.
Content gap
A content gap is a topic or keyword that competitors are ranking for, but you are missing. Learn how to find and fill content gaps as an SEO strategy.
Core Web Vitals
Core Web Vitals (LCP, INP, CLS) are Google's metrics for page speed and user experience. Learn about thresholds, optimization and the importance for your eCommerce SEO.
CPC - Cost Per Click
CPC is the price you pay per click on your ad. Learn what CPC is, what affects the price and how to optimize your click price in Google Ads and social media.
CTA - Call to Action
A CTA is a call-to-action like a buy button or sign-up form. Learn what a good CTA contains and how to optimize them for better conversion.
D2C - Direct to Consumer
D2C is a business model where you sell directly to the customer. Learn about the benefits, challenges and strategy for Direct to Consumer sales via your online store.
DKIM
DKIM is an email signature that proves the email is genuine. Learn how DKIM works, why it's important for your eCommerce emails and how to set it up.
Double opt-in
With double opt-in, new newsletter subscribers must confirm their email via a link. This results in a cleaner list, better deliverability and stronger consent documentation.