Start your free trial

You're one step away from a lightning-fast webshop

30 days free - no credit card required

★ 4.4/5 on Trustpilot | 400+ webshops

Book a call

Fill out the form and we will call you back as soon as possible

If we can't reach you, we'll send an email instead

Do you have a support request? Then it's better to send an email to support@shoporama.dk

Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Canonical URL

A canonical URL is an HTML tag that tells search engines which version of a page is the official one. It solves duplicate content issues and ensures that your SEO power is focused on the right URL.

What is a canonical URL?

A canonical tag is an HTML element in the <head> of the page that looks like this:

<link rel="canonical" href="https://dinshop.dk/produkt/roed-laedertaske" />

It tells Google: "This URL is the authoritative version of this page." If the same content exists on multiple URLs, the canonical tag gathers all SEO value (link juice) on the one URL you designate.

Why is the canonical URL important?

Duplicate content is a common problem in online stores. The same product can often be accessed via:

  • /product/roed-leather-bag
  • /category/bags/roed-leather-bag
  • /product/roed-leather-bag?color=red
  • /product/roed-leather-bag?utm_source=facebook

Without canonical tags, Google may perceive these as separate pages with identical content, diluting your SEO power. With a canonical tag, you tell exactly which URL should rank.

When should you use canonical tags?

  • URL parameters: Filtering, sorting and tracking parameters create many URL variants of the same page.
  • Product variants: If color or size variants have their own URLs but almost identical content.
  • Pagination: Page 2, 3 etc. of a category list can have overlapping products.
  • HTTP vs. HTTPS: Canonical ensures that Google indexes the HTTPS version.
  • With and without www: Canonical removes doubt about which version is the correct one.

Canonical vs. redirect

  • Canonical: Both URLs work, but search engines know which one is primary. The user can still access both.
  • 301 redirect: One URL automatically redirects the user to the other. Use redirect when the old URL should no longer exist.

Common errors

  • Canonical to a 404 page: Never point a canonical to a page that doesn't exist.
  • Canonical to a redirect: The canonical URL should be the final destination.
  • Conflicting signals: Make sure the canonical, sitemap and internal links point to the same URL.
  • Self-referential gaps: Every page should have a canonical tag pointing to itself, so Google has no doubt.

Canonical URL in Shoporama

Shoporama automatically sets canonical tags on all pages - products, categories, landing pages and articles. For product variants, you can set a canonical_id that points to the main product so that variants with almost identical content don't compete with each other in search results. URL parameters (filtering, sorting, tracking) are handled automatically, so the canonical tag always points to the clean URL.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary