Product Personalization

What is product personalization?

Product personalization refers to the fields on a product page that the customer fills out themselves before adding the item to the cart. This could be a name to be embroidered, a date to be engraved, a yes/no selection for gift wrapping, a choice from a list, or a file containing the customer’s own design.

Personalization differs from variants in that it is not something the store keeps in stock. A variant, such as size or color, has its own inventory, its own SKU, and may have its own price. A personalization field, on the other hand, is information the customer provides to the store, and it affects neither inventory nor price.

Personalization in Shoporama

In Shoporama, you set up personalization as attributes on a product profile, where you mark the field as “Customer fills in.” You choose the field type yourself:

• Text for names, dates, and greetings
• Yes/No for optional extras like gift wrapping
• List of values when the customer must choose from fixed options
• Numbers for quantities, measurements, and similar
• File upload when the customer needs to submit their own material

For each field, you decide whether it’s required, how long the response can be, and what help text the customer sees. The customer’s response automatically follows the order line throughout the entire process: in the shopping cart, on the order confirmation, on the order in the admin panel, on the picking list, and in the order export.

Who uses it?

Personalization is typically used by online stores that sell gift items, baby gear, jewelry, name tags, or other products where the customer adds a personal touch to the item. For the store, this means fewer back-and-forth emails, because the information is included from the very beginning, and for the customer, it means the order is complete the moment payment is made.

Please note that items manufactured according to the customer’s own specifications are generally excluded from the right of withdrawal.