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Send an SMS with the following information:

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Hreflang and alternate tags for multilingual webshops

Guide to creating hreflang alternate tags for products in Shoporama stores running in multiple languages.

Reading time: approx. {eight} minutes
Developer

If you have a multilingual online store, you should use hreflang tags to tell Google which language versions of a page belong together. This helps search engines display the correct language version to users in different countries.

What is hreflang?

Hreflang is an HTML attribute placed in the page’s `<head>` section. It tells Google that a page is available in multiple languages and links to the other language versions.

<link rel="alternate" hreflang="da" href="https://dinshop.dk/mit-produkt" />
<link rel="alternate" hreflang="en" href="https://dinshop.dk/en/my-product" />

Add hreflang to your theme

Kodeeditoren i Shoporama-admin med MBN-Delaware-temaets filliste til venstre og HTML-koden for templaten after_purchase.html til højre
In the Code Editor, you’ll find all of your theme’s templates listed on the left, and you can edit the HTML code directly on the right. Open your theme’s header template here to add your hreflang tags.

Shoporama does not automatically generate hreflang tags—you must add them yourself in your theme’s header template. Add the following to the <head> section of your global template:

<{if $product}>
    <link rel="alternate" hreflang="da" href="<{$webshop->getUrl(1)}><{$product->getUrl()}>" />
    <link rel="alternate" hreflang="en" href="<{$webshop->getUrl(1)}>/en<{$product->getUrl()}>" />
<{/if}>

Adjust the language codes and URL structure to match the languages you have enabled in your online store. Shoporama uses the language code as a prefix in the URL (e.g., /en/, /de/, /sv/).

Stores on Different Domains

If you have separate online stores for different countries (e.g., dinshop.dk and dinshop.no), you can link them together using hreflang tags that point across domains:

<link rel="alternate" hreflang="da" href="https://dinshop.dk<{$product->getUrl()}>" />
<link rel="alternate" hreflang="no" href="https://dinshop.no<{$product->getUrl()}>" />
<link rel="alternate" hreflang="x-default" href="https://dinshop.dk<{$product->getUrl()}>" />

Tip

Always add an x-default tag that points to your primary language version. This tells Google which version to display to users when no specific language version applies.

Translate product texts

For hreflang to work properly, your products must have translated titles and descriptions. Switch languages at the top of the admin panel to edit products in the relevant language.

Need help? Contact us at support@shoporama.dk.

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