Settings for transactional emails
How to set when Shoporama automatically sends transactional emails like abandoned baskets, payment reminders and product reviews.
Shoporama can automatically send a variety of transactional emails to your customers. You decide when they should be sent—and they’re only sent if the corresponding template file exists in your theme.
Here’s how to find the settings: Log in to your admin panel, click the gear icon (Settings), and then select “Emails” on the right-hand side. Here, you can specify the number of hours for each email type.
Post-Purchase Email
When a customer has made a purchase from you, you can send a follow-up email after a specific number of hours. The template used is after_purchase.html.
This email is ideal for encouraging customers to review your store on Trustpilot or Facebook. For example, set it to 336 hours (14 days) to give the customer time to receive and try out the items first.
Abandoned Cart Email
If a user starts the checkout process and enters their email address but doesn’t complete the purchase, you can send a reminder email. The template used is basket_mail.html.
This email works for both open and closed carts.
Email for Unpaid Orders
If a customer places an order but does not complete the payment, you can send an email with a direct link to the payment page. The template used is payment_mail.html.
Product Reviews
You can send an email encouraging customers to review the products they’ve purchased. The template used is product_review_mail.html.
The email contains direct links to the review pages for the products the customer has purchased. This requires that your theme also include the product_review.html template for the review page itself.
Important: Once you’ve entered the number of hours and clicked “Save,” the emails will be sent automatically going forward—provided the corresponding template file exists in your theme. See a complete overview of all email templates.
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