Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Impressions

Impressions are the number of times an ad, search result or content is shown to a user, regardless of clicks.

What are impressions?

Impressions are a metric that measures how many times an element is displayed to users. It counts each view—not unique users. Impressions are used in SEO, advertising, and social media to measure reach and visibility.

Impressions in e-commerce

  • SEO impressions —the number of times your page appears in Google’s search results
  • Ad impressions —the number of times your Google or Facebook ad is displayed
  • Product impressions —the number of times a product appears in a category list

Impressions alone don’t tell the whole story—what matters is the ratio of impressions to clicks (CTR/click-through rate). A high number of impressions with a low CTR may indicate that your title or ad copy needs optimization.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary