Impressions
What are impressions?
Impressions is a metric that measures how many times an item is shown to users. It counts each impression - not unique users. Impressions are used in SEO, advertising and social media to measure reach and visibility.
Impressions in e-commerce
- SEO impressions - the number of times your page appears in Google search results
- Ad impressions - the number of times your Google or Facebook ad appears
- Product impressions - the number of times a product appears in a category list
Impressions alone don't say much - what matters is the ratio of impressions to clicks (CTR/click-through rate). Many impressions with a low CTR can mean that your title or ad text should be optimized.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.