Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Server-Side GTM (sGTM)

Server-side GTM (sGTM) is a Google Tag Manager container that runs on a server instead of in the customer’s browser. It receives events from your online store and forwards them to GA4, Meta, and other platforms.

What is a server container?

Google Tag Manager comes in two versions: the classic web container, which runs as JavaScript in the browser, and a server container, which runs on a server. The server container receives a stream of events from the website, processes and enriches them, and forwards them to platforms such as GA4, Meta, and Google Ads.

Client-side vs. server-side tagging

  • Client-side: Each platform’s script loads in the browser and sends data on its own. Easy to get started with, but vulnerable to ad blockers, cookie restrictions, and slower page loads
  • Server-side: The browser sends a single consolidated stream of events to the server, which distributes them further. Fewer scripts in the browser, full control over which data is shared, and a significantly more robust data foundation

First-party domain

A key feature of sGTM is that the server container is set up on a subdomain under your own store, e.g., a.yourwebshop.dk. This ensures that all communication is first-party: The tracking script is loaded from your own domain, and cookies set from there last longer in browsers like Safari than if they came from a third-party domain.

sGTM in Shoporama

Shoporama’s server-side tracking is based on the server-side GTM principle. You enable it under Webshop → Tracking, select a tracking subdomain, and create the DNS records shown on the page. Shoporama provides a common, pre-configured tag setup, so you don’t need to create a GTM account or maintain a container yourself. See the full setup in the article on server-side tracking in Shoporama.

How to Use Shoporama

Guides that demonstrate the concept in practice

Server-side tracking in Shoporama

A Complete Guide to Server-Side Tracking in Shoporama. Better data quality, fewer ad-blocker losses, product IDs that...

Shoporama Tracking Engine: Server-side tracking for all major platforms

Shoporama's tracking engine (developed with 1260 A/S) sends data from your webshop directly to Facebook, Google Ads,...

HTML fields: Insert Cookiebot, GTM and other scripts in your online store

How to use Shoporama HTML fields to insert Cookiebot, Google Tag Manager, Facebook Pixel, chat widgets and other...

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary