White label
White label is a business model where a product or service is sold under another company's brand without the original manufacturer being visible.
What is white label?
White label is a business model where a product or service is produced by one company but sold under another company's brand name. The end customer only sees the retailer's brand - not the original manufacturer.
White label in e-commerce
The white label concept is used in e-commerce in several ways:
- White label products - you sell other people's products under your own brand name
- White label platform - your online store platform is displayed without the platform's own logo and brand
Many online store owners use white label products to build a unique assortment with their own branding without having to produce the goods themselves.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.