Some products are great for creating content. Maybe you sell equipment for making the perfect pizza. This would be a great place to create blog posts about the perfect pizza dough or how to bake pizza in an oven (and 100 other blog posts about pizza).
He can do this with our blog feature. He can even link the products mentioned in the blog post so that they can be added to the cart directly from the blog post.
A blog on your shop can help attract a lot of traffic from search engines.