Blog linked to your shop

Shoporama has a built-in blog feature that allows you to publish articles, guides and news directly in your online store. The blog is a powerful tool to attract organic traffic and engage your customers.

Create a blog post

1. Go to Content > Blog posts in the menu
2. Click Create new post
3. Fill in the title and write your content in the text editor
4. Click Save

Blog post settings

When editing a blog post, you have access to the following tabs:

• General - Title, URL, creation date, content and scheduled publication
• Images - Upload images, reorder with drag-and-drop, add captions
• Products - Associate related products that appear in the blog post
• Categories - Place the post in one or more blog categories
• Search engines - Meta title, meta description, Open Graph data for social media and noindex

Schedule publishing

You can write posts in advance and schedule when to publish them. Use the Publish after field to set the date and time. The post is hidden from visitors until the time is reached.

Images

You can upload multiple images for each post. The first image is typically used as the featured image (thumbnail) in the blog summaries. You can also select a specific image as the Open Graph image - this is the image that appears when the post is shared on social media.

SEO optimization

In the Search engines tab, you can optimize your post for search engines:

• Meta title - The title that appears in Google search results (recommended: under 70 characters)
• Meta description - The description below the title in search results (recommended: under 155 characters)
• Open Graph - Title, description and image for sharing on Facebook, LinkedIn etc.
• Noindex - Check if the post should not be indexed by search engines

Link products

In the Products tab, you can attach related products to your post. The associated products typically appear at the bottom of the post and allow customers to purchase the products you write about.

Dynamic variables

You can use dynamic variables in your blog posts that are automatically replaced with current values:

• [YEAR] - Current year
• [MONTH] - Current month
• [SEASON] - Current season
• [WEBSHOP_NAME] - Your online shop name
• [COMPANY_NAME] - Your company name
• [FREESHIPPING] - Your free shipping limit

These variables are handy for content that should always be current (e.g. "The best products of [YEAR]").

Blog categories

Organize your posts into categories so your visitors can easily find related content. One post can belong to multiple categories.

Blog settings

At the bottom of the blog overview in admin, you can set your blog title, description and Open Graph data for the blog page itself.