Up-selling without pressure
Related products are one of the most effective ways to increase your average order. When customers look at a product and see relevant accessories or alternatives, they are more likely to add more to their basket.
Three ways to show related products
Manual linking
You know your products best. Manually link related products to each product and decide exactly what the customer should see. This gives you full control and is ideal for products with obvious accessories.
Automatically based on purchase data
Let Shoporama find the related products for you. The system analyzes what your customers actually buy together and shows the products that are most often sold in combination. That's upselling based on real data - not guesswork.
Recommendation engines
If you want to go a step further, you can integrate a recommendation engine like Clerk.io or Hello Retail. These services use advanced AI to personalize recommendations for each individual customer.
Reverse related products
Shoporama also supports reverse related products. This means that if Product A is related to Product B, Product A will automatically appear on Product B's page as well. You save time and ensure that relationships always go both ways.
Flexible display
Related products appear on the product page in your theme. You decide the layout, number and order. Most themes already have a nice display ready for you to customize as needed.
The impact of related products
- Higher average order - customers who see relevant products are more likely to buy more
- Better customer experience - customers easily find accessories and alternatives
- Longer visit time - customers browse more products, which also benefits your SEO
- Autopilot upselling - set it up once and it works for you 24/7