GTM - Google Tag Manager
What is Google Tag Manager?
Google Tag Manager (GTM) is a free tag management platform that lets you add and manage tracking codes (tags) on your website via a web-based interface - without having to edit the code directly. This makes it easy to add Google Analytics, Facebook Pixel, conversion tracking and other scripts.
GTM for eCommerce
For webshops, GTM is particularly useful for:
- E-commerce tracking with GA4 (product views, add-to-cart, purchases)
- Conversion tracking for Google Ads and Facebook
- Remarketing tags for advertising
- A/B testing and personalization tools
In Shoporama, you add your GTM container ID in the settings and the GTM code is automatically inserted on all pages of your online store.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.