Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

GTM - Google Tag Manager

Google Tag Manager (GTM) is a free tool to manage tracking codes and scripts on your website without changing the code directly.

What is Google Tag Manager?

Google Tag Manager (GTM) is a free tag management platform that lets you add and manage tracking codes (tags) on your website via a web-based interface, without having to edit the code directly. This makes it easy to manage Google Analytics, Meta Pixel, conversion tracking, and other scripts all in one place. Tags are triggered by events and retrieve their data from the page’s dataLayer.

GTM for Online Stores

For online stores, GTM is particularly useful for:

  • E-commerce tracking with GA4 (product views, add-to-cart, purchases)
  • Conversion tracking for Google Ads and Meta
  • Remarketing tags for advertising
  • A/B testing and personalization tools

GTM is also available in a server-side version, where the container runs on a server instead of in the browser. Learn more under server-side GTM.

GTM and Shoporama

If you want to use your own GTM container, insert the GTM code from Google as an HTML field under Webshop → HTML Fields, placed at the end of <head>. You can then manage all tags, triggers, and variables in your container yourself. See the guide to HTML fields.

However, you don’t need a GTM account at all to track your online store. Shoporama’s built-in tracking automatically sets up all e-commerce events: Simply enter your IDs for GA4, Meta, and Google Ads, for example, under Webshop → Tracking, and Shoporama will automatically send the events, including server-side. Read more in the guide to tracking in your Shoporama online store.

The two solutions should not run simultaneously, as the same events may otherwise be counted twice.

How to Use Shoporama

Guides that demonstrate the concept in practice

Server-side tracking in Shoporama

A Complete Guide to Server-Side Tracking in Shoporama. Better data quality, fewer ad-blocker losses, product IDs that...

HTML fields: Insert Cookiebot, GTM and other scripts in your online store

How to use Shoporama HTML fields to insert Cookiebot, Google Tag Manager, Facebook Pixel, chat widgets and other...

Tracking in your Shoporama webshop

Enable Shoporama's built-in tracking and send precise tracking data to Facebook, Google Ads, GA4, TikTok, and more....

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary