MPN
What is MPN?
MPN (Manufacturer Part Number) is the part number assigned to a product by the manufacturer. Unlike EAN, which is an international standard, MPN is specific to each individual manufacturer. The same manufacturer always uses the same MPN for the same product.
MPN in Online Stores
MPN is used together with EAN and brand name to identify products in Google Shopping and other product feeds. Google requires either EAN or MPN + brand name to approve products in Shopping ads.
In Shoporama, you can enter the MPN during product editing. The MPN is automatically included in your product feeds to Google Shopping, PriceRunner, and other channels.
How to Use Shoporama
Guides that demonstrate the concept in practice
Set Up a Google Shopping Feed
Guide til at opsætte Google Shopping Feed i Shoporama: kategorier, custom labels, produkt-id og katalogmatch samt...
Product IDs and Catalog Match: How to Ensure Your Ads Match Your Product Feed
An explanation of which product ID Shoporama’s tracking sends, why it always matches the Google Shopping feed, what...
Edit product
Guide to the product editing page in Shoporama. Overview of all tabs in the order they appear: General, Images,...
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.