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If we can't reach you, we'll send an email instead

Do you have a support request? Then it's better to send an email to support@shoporama.dk

Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Organic traffic

Organic traffic is the visitors who find your online store through unpaid searches in Google and other search engines. It is the most valuable traffic source because it is free and driven by users with real search intent.

What is organic traffic?

Organic traffic refers to visitors who click on the unpaid (organic) search results in Google, Bing or other search engines. Unlike paid traffic (Google Ads, paid social), each click doesn't cost anything directly - but it requires investment in SEO to achieve good rankings.

Organic vs. paid traffic

  • Organic: Free per click, but requires ongoing SEO work. Results come over time and last.
  • Paid: Instant traffic, but stops when you stop paying. Costs per click.

Most successful webshops use a combination: paid traffic for quick results and organic traffic as a long-term foundation.

Benefits of organic traffic

  • Free per click: You don't pay for each visit, which means better margins over time.
  • Higher credibility: Many users trust organic results more than ads.
  • Lasting impact: Good content and strong SEO drive traffic for months and years to come.
  • High purchase intent: Users who actively search are often closer to a purchase than users who see an ad.
  • Scalable: Once you rank well, you can receive thousands of visits daily at no extra cost.

How to increase organic traffic

Technical SEO

  • Fast load time: Google rewards fast pages. Optimize images, use caching and minimize scripts.
  • Mobile-friendly: Google uses mobile-first indexing - your mobile page is the one that counts.
  • Proper structure: Use semantic HTML, canonical tags, XML sitemap and schema markup.

Content: Content

  • Keyword research: Find out what your potential customers are searching for and create content that matches.
  • Product descriptions: Write unique, detailed descriptions - not copy from the supplier.
  • Blog posts and guides: Capture traffic from informational searches ("How to choose...").
  • Category descriptions: Add relevant text to your category pages.

Link building

  • Quality links: Links from relevant, trustworthy sites strengthen your authority.
  • Internal linking: Link between related products, categories and articles on your own site.

Measuring organic traffic

Organic traffic is typically measured in Google Analytics (GA4) under Acquisition > Traffic acquisition. Important metrics to follow:

  • Number of sessions: How many visits you get from organic search.
  • Landing pages: Which pages attract the most organic traffic.
  • Conversion rate: How many of the organic visitors buy.
  • Keywords: In Google Search Console you can see which keywords are driving traffic.

Organic traffic in Shoporama

Shoporama supports organic traffic with a wide range of SEO features: automatic XML sitemaps, canonical URLs, custom meta titles and descriptions, schema markup (JSON-LD) with product data and reviews, image sitemaps and SEO-friendly URLs. You can integrate Google Analytics and Google Search Console to measure and optimize your organic traffic.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary