PPC - Pay Per Click
What is PPC?
PPC (Pay Per Click) is a digital advertising model where the advertiser pays an amount every time someone clicks on the ad. The most well-known PPC platforms are Google Ads (search ads and Shopping), Facebook/Instagram Ads and Microsoft Ads.
PPC for webshops
PPC is one of the most direct ways to drive traffic to your webshop. The benefits are:
- Fast results - traffic from day one
- Targeted - show ads to relevant searches
- Measurable - you know exactly what each click costs
- Scalable - increase budget when it works
To measure whether PPC ads are profitable, conversion tracking is essential. With proper tracking, you can see the exact ROAS (Return on Ad Spend) of your campaigns.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.