Conversion tracking
What is conversion tracking?
Conversion tracking is the process of measuring when visitors perform a desired action on your website. For online stores, the most important conversion is typically a completed purchase, but it can also be signing up for a newsletter, creating an account, or adding an item to the cart.
Why is it important?
Conversion tracking is essential for assessing whether your marketing is working. It provides answers to:
- Which ads lead to sales?
- Which channels provide the best ROI?
- Where in the purchase flow do customers drop off?
Conversion tracking is typically set up via Google Tag Manager with Google Ads, Facebook Pixel, and GA4. Shoporama automatically supports conversion tracking with the most popular platforms.
How to Use Shoporama
Guides that demonstrate the concept in practice
Tracking in your Shoporama webshop
Enable Shoporama's built-in tracking and send precise tracking data to Facebook, Google Ads, GA4, TikTok, and more....
Google Ads conversion tracking
How to set up Google Ads conversion tracking in Shoporama. Target Add to Cart, Begin Checkout and Purchase with...
Server-side tracking in Shoporama
A Complete Guide to Server-Side Tracking in Shoporama. Better data quality, fewer ad-blocker losses, product IDs that...
Offline conversions for Google Ads and Microsoft Ads
Send your Shoporama orders as offline conversions to Google Ads and Microsoft Ads. Get full attribution of sales to...
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.