SSL certificate
A Secure Sockets Layer (SSL) certificate encrypts the connection between the customer's browser and your webshop so that data such as payment information and personal data cannot be intercepted. It is a requirement for all webshops.
What is an SSL certificate?
SSL (and its newer version, TLS—Transport Layer Security) is an encryption technology that ensures that data sent between the customer’s browser and your online store is encrypted and cannot be read by third parties. When an SSL certificate is installed, your URL changes from http:// to https://, and the browser displays a padlock in the address bar.
Why is SSL important for online stores?
- Protects customer data: Credit card information, passwords, and personal data are encrypted during transmission.
- Customer trust: The padlock and “https” signal that your store is secure. Browsers actively warn users if SSL is missing.
- SEO factor: Google has confirmed that HTTPS is a ranking factor. Pages with SSL rank higher than those without.
- PCI DSS requirements: If you process payment card data, PCI DSS (Payment Card Industry Data Security Standard) requires encryption via SSL/TLS.
- GDPR requirements: The GDPR requires “appropriate technical measures” to protect personal data—SSL is one of the most fundamental.
Types of SSL Certificates
- DV (Domain Validated): Verifies that you own the domain. The fastest to issue and the least expensive. Sufficient for most online stores.
- OV (Organization Validated): Also verifies the company’s identity. Provides extra trust for larger companies.
- EV (Extended Validation): The most comprehensive verification. Previously indicated by a green address bar, but modern browsers no longer display it visually differently from DV/OV.
- Wildcard: Covers all subdomains (*.dinshop.dk). Useful if you have multiple subdomains.
Let's Encrypt
Let’s Encrypt is a free, automated certificate authority (CA) that issues DV certificates. It has become the standard for most online stores and hosting providers, as it renews automatically every 90 days and costs nothing.
What happens without SSL?
- Browsers display a “Not Secure” warning in the address bar, which scares customers away.
- Chrome, Firefox, and Safari block or warn users about forms (login, checkout) on HTTP pages.
- Google demotes HTTP pages in search results.
- Payment gateways require HTTPS—you can’t process payments at all without SSL.
SSL in Shoporama
All Shoporama online stores automatically include an SSL certificate. It is set up automatically when you create your store and is renewed on an ongoing basis without you having to do anything. Your online store always runs on HTTPS with a valid certificate.
How to Use Shoporama
Guides that demonstrate the concept in practice
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.