WebP
What is WebP?
WebP is an image format developed by Google that compresses images more efficiently than traditional formats like JPEG and PNG. WebP images are typically 25-35% smaller than equivalent JPEG images at the same visual quality.
Benefits of WebP
- Smaller file sizes for faster page speed
- Supports both lossy and lossless compression
- Supports transparency (like PNG)
- Supported by all modern browsers
For webshops with many product images, converting to WebP can provide significant speed improvements. Faster pages mean better user experience, lower bounce rate and better SEO ranking.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.