What exactly is an online store solution?
An online store solution isn’t just a program—it’s a comprehensive package that includes everything you need to run an online store: hosting, an order management system, payment gateways, shipping modules, design, support, and, as a rule, marketing and accounting integrations as well. When you search for an online store solution, you’re typically looking for an all-in-one package that saves you from having to put it all together and maintain it yourself.
There’s a good reason for that. Every time you add another third-party tool to your online store, you increase both the complexity and the risk that something will break when something else is updated. A complete solution brings together the most important elements into a single system with a single login, a single invoice, and a single support number to call.
What should a complete online store solution include?
Most Danish online store owners need the same basic foundation. Here are the elements that a comprehensive solution should cover, at a minimum:
- Hosting and security — servers, HTTPS, backups, and updates without you having to lift a finger
- Payments — Danish and international gateways such as MobilePay, Dankort, Klarna, Apple Pay, Anyday, Viabill, and others
- Shipping and delivery — integrations with GLS, PostNord, DAO, Shipmondo, dao365, and shipping labels directly from the admin panel
- Accounting — automatic transfer to e-conomic, Dinero, Billy, Uniconta, or Business Central
- Design and product management — themes, page builder, and an admin panel that can handle both a few and many products
- Marketing — SEO tools, newsletters, campaigns, discount codes, and loyalty programs
- GDPR and legal requirements — cookie consent, personal data handling, and standard terms and conditions
- Support — preferably in Danish, and ideally with fast response times
If one or more of these features are missing, you’ll usually end up buying additional modules or hiring a developer. This often pushes the actual cost far above what’s listed in the price list.
Hosted, self-hosted, or agency-built?
Broadly speaking, there are three ways to set up an online store. It’s worth understanding them before making a choice.
Hosted all-in-one (Shoporama, DanDomain, SmartWeb, Shopify)
You pay a monthly fee, and the provider handles hosting, updates, security, and support. It’s the fastest route from idea to launch, and you don’t need a technical background. On the other hand, you’re dependent on the platform being able to do what you need. Choose a hosted solution if you want to spend your time selling rather than maintaining servers.
Self-hosted (WooCommerce, Magento)
You install the software yourself on your own hosting and can customize just about everything. This offers maximum flexibility, but you’re also responsible for updates, security, backups, and speed optimization. This requires either technical expertise or a dedicated developer.
Agency-built
An agency builds a custom solution on top of an existing platform, often Magento or a headless setup. This provides a unique look and feel, but typically costs 100,000 DKK and up, and you’re usually tied to the agency for maintenance.
For the vast majority of Danish online stores, a hosted all-in-one solution offers the best balance between price, time, and flexibility.
What Shoporama Delivers as a Complete Solution
Shoporama is built as a single, integrated solution from day one. You get access to the entire toolkit, whether you have 5 or 5,000 products:
- Fast Danish hosting with HTTPS, daily backups, and automatic updates
- Danish and international payment gateways such as MobilePay, Dankort, Klarna, Apple Pay, Anyday, and Viabill via Stripe, QuickPay, and Mollie, among others
- Shipping integrations with GLS, PostNord, DAO, dao365, and Shipmondo, with the ability to print shipping labels directly from the admin panel
- Accounting via e-conomic, Dinero, Billy, Uniconta, or Business Central
- Page builder and themes so you can customize your store without coding
- AI assistant that can write product descriptions, suggest categories, and help with daily tasks
- POS, so you can sell in a physical store and online from the same inventory
- Loyalty program, gift cards, and discount codes
- Built-in cookie consent, GDPR tools, and standard terms and conditions
- Newsletters and campaigns directly in the admin panel
- Danish support via email, chat, and phone
- An open REST API if you want to integrate external systems
This means you rarely need to purchase additional apps or plugins to run a fully functional online store. Everything from order management to returns and loyalty programs is built into the system.
How much does a Shoporama online store solution cost?
We offer two subscription plans to meet different needs:
- Shoporama Flex — 0 DKK/month, and you pay only 5% of your revenue. Starting January 1, 2027, however, the price will be a minimum of 249 DKK/month, excluding tax. Ideal if you’re just getting started, or if you run a seasonal or club store
- Shoporama Pro — a fixed, low monthly price, no transaction fees, and unlimited users. Best if you have stable sales or multiple employees
Both plans include hosting, Danish support, all integrations, and the same features. The difference is that FLEX includes 1 user, while PRO offers unlimited users, custom design, and phone support. You can switch between them at any time, and there’s no contract. See current prices and optional add-ons.
Who is the Shoporama solution best suited for?
- Startups — FLEX gives you a fully functional online store from day one with low fixed costs: 0 DKK/month today and a minimum of 249 DKK/month (excluding tax) starting January 1, 2027. Learn more about online stores for startups
- Small and medium-sized stores — “all-inclusive” means you don’t have to hire a developer every time you want to run a campaign or integrate a new system
- B2B — customer-specific pricing, EAN invoicing, and B2B fields are built into the platform. Learn about B2B online stores
- Associations and seasonal stores —with Flex, the price scales with your sales, and starting January 1, 2027, you’ll pay a minimum of 249 DKK/month (excl. tax) in months with low sales
- Brick-and-mortar stores looking to go online — POS and a shared inventory between online and physical stores are included
How to get started
You can set up a free 30-day trial store without entering a credit card. When the trial period ends, you decide whether you want to continue with Flex or Pro. Set up your online store now, or call us if you’d like to learn more about which plan is right for your business.
Also check out our comparison of 8 online store platforms, how much an online store costs, affordable online store options, or how to migrate to Shoporama.
Frequently Asked Questions
What’s the difference between an online store solution and an online store platform?
These terms are often used interchangeably. A platform typically refers to the software itself, while a solution covers the entire package, including the platform, hosting, support, and integrations. A hosted online store solution like Shoporama is essentially a platform plus everything else you need.
Can I use my own domain with the solution?
Yes. You can connect your own domain, and we’ll automatically provide an HTTPS certificate. You can also order a new domain directly through us if you don’t already have one.
How long does it take to get an online store up and running?
If you have your product descriptions and images ready, you can have a fully functional store up and running in just a few hours. Most people spend one to two weeks fine-tuning the design, adding products, and testing payment and shipping options before officially launching.
What happens if I need something that isn’t included in the solution?
We have an open REST API and webhooks so you can connect external systems. Our support team can also help you determine if an existing integration is available. Many features you’re looking for are actually already built in.
How does accounting work in an all-in-one solution?
Orders, invoices, and credit memos are automatically transferred to e-conomic, Dinero, Billy, Uniconta, or Business Central if you enable the integration. This means your accountant can work with your numbers exactly as they usually do, without any manual data entry.
Can I scale up if my store grows?
Yes. You can switch from Flex to Pro at any time, add more users, connect additional shipping and payment methods, and use the API to integrate an ERP or PIM system. If you use Microsoft’s ERP system, Business Central, there’s a free app for it. There are no artificial limits on the number of products or orders.
What happens if I want to stop using the solution?
You can always export your products, customers, and orders as CSV files, and you can download invoices and reports. We believe that good solutions keep customers by choice, not by making it difficult to switch.
If you have questions about which solution is right for your business, please email support@shoporama.dk or contact us here.