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Sådan laver du en størrelsesguide i Delaware-temaet

Step-by-step guide to setting up a size guide in the Delaware theme on Shoporama. Enable the theme setting, create a static page and a product label with the same tag, and display the guide in a drop-down menu on the product page.

Reading time: approx. {eight} minutes
Shopejer

The Size Guide feature in the Delaware theme gives your customers a quick overview of measurements and sizes right on the product page. Once set up, a drop-down button—called “Size Guide” (Size guide in Delaware) by default—appears on the products you select. When the customer clicks the button, a table or text box opens with the exact information you’ve entered. This is especially useful for clothing, shoes, rings, sportswear, and other items where fit determines whether the customer places an order or returns the item.

Tip: A good size guide can significantly reduce the return rate. Customers are more likely to keep the item because they’ve measured themselves and seen that the size fits.

How the size guide works in the Delaware theme

The feature relies on three interconnected elements:

  • A theme setting that enables the feature in the Delaware theme.
  • A static page that contains the guide’s content and has a tag starting with “size-guide” (e.g., “size-guide-clothing”).
  • A product label with the exact same tag, which you assign to the products where the guide should appear.

When a product has a label whose tag contains the string “size-guide,” the theme automatically looks up a page with the same tag and displays its content in a drop-down menu on the product page. This works identically in both Delaware and DelawareDK.

Step 1: Enable “Enable size guide” in the theme settings

Go to Design → Theme Settings in the admin panel and find the "Product" section (in DelawareDK, it’s called "Produkt"). You can click it in the "Overview" list on the right to jump directly there. Check the box next to “Enable size guide.” If you want to change the label on the drop-down button, you can fill in the “Size guide title ” field. If you leave it blank, the theme will use its default text: “Størrelsesguide” in DelawareDK and “Size guide” in Delaware. You can also edit the default text under Design → Texts. Remember to click Save and continue editing.

If you want a complete overview of the Delaware theme’s settings, you can read the guide to the Delaware theme.

Step 2: Create a static page for the guide itself

Go to Content → Static Pages and click Create New Page. Give it a descriptive Title, such as Clothing Size Guide. In the Text field, write the guide itself—typically a table with sizes and measurements, along with brief instructions on how the customer should measure themselves. Click Save and Edit to proceed to the page’s other fields.

Redigeringssiden for den statiske side Størrelsesguide tøj, hvor feltet Evt. tag under Avanceret er udfyldt med size-guide-toj og markeret.
After clicking “Save and Edit,” you’ll find the “Optional Tag” field under “Advanced.” Here, you’ll see “size-guide-clothing,” which is the tag the label should have.

Important: In the “Optional Tag” field in the “Advanced” section of the page, enter a tag that begins with “size-guide.” Feel free to add a suffix that describes the product type, such as “size-guide-clothing ” or “size-guide-shoes.” Use lowercase letters and hyphens. Save the page.

You can find more information about pages and how to tag them in the article on static pages.

Step 3: Create a product label with the same tag

Go to Product Labels under Products, and click Create New Label. Give the label a Name, such as “Clothing Size Guide,” and fill in the Tag field with the exact same value as on the page—that is, “size-guide-clothing.” This is the tag that links the product to the page, so it must be identical, character for character. The color code is optional, and Delaware does not display the label itself in the store. Click Create.

Formularen Ny label under Produktlabels med Navn Størrelsesguide tøj og feltet Tag udfyldt med size-guide-toj og markeret.
The label will have the same tag as the page, in this case “size-guide-clothing.” You choose the name yourself. It is the tag that links the label to the page.

Read more about product labels and how to use the tag field in the article on product labels.

Step 4: Assign the label to the relevant products

Open a product in edit mode and find the " Labels" section. Check the box next to the label you just created, then save. You can also select multiple products in the product list, click “Labels” in the bar that appears, choose the label, and click “Add.” This way, you don’t have to edit products one at a time.

Once the label is applied to the product, the expand button will automatically appear on the product page. You can find details about the Labels section in the product editing guide.

Example of page content

You can use a simple HTML table like this one in the “Text” field on the page. Click the Source Code button (the <> icon) in the editor’s toolbar and paste the code there so it doesn’t appear as plain text. The table works fine inside the drop-down button:

<p>Measure yourself across the widest part of your chest, keeping the measuring tape horizontal.</p>
<table>
  <tr><th>Size</th><th>Chest (cm)</th><th>Waist (cm)</th></tr>
  <tr><td>S</td><td>88-92</td><td>74-78</td></tr>
  <tr><td>M</td><td>96-100</td><td>82-86</td></tr>
  <tr><td>L</td><td>104–108</td><td>90–94</td></tr>
  <tr><td>XL</td><td>112–116</td><td>98–102</td></tr>
</table>

A small image showing where to take measurements often says more than many words. Upload the image using the editing tool on the page and place it above or next to the table.

Multiple Guides for Different Product Types

Clothing, shoes, and rings have very different measurements, and a single combined table can confuse customers. Instead, create a separate guide for each product type:

  • A page tagged " size-guide-sweaters " and a matching label.
  • A page tagged “size-guide-pants” with a matching label.
  • A page tagged “size-guide-shoes” with a matching label.

Each combination is independent of the others. You can have as many guides as you like, as long as the tag starts with “size-guide” and the page and label have exactly the same tag.

Tips

  • Keep the table simple. 3–5 key measurements are often enough. Long tables with 14 columns will scare customers away from the “Buy Now” button.
  • Check it on a mobile device. Many customers shop from their phones. Open a product on your own phone and see if the table fits on the screen.
  • Explain how to measure. A brief guide above the table reduces errors, e.g., “Measure your waist where your pants waistband usually sits.”
  • Add multiple sizing systems. If you have international customers, include EU, UK, and US sizes in addition to Danish sizes.
  • Keep it up to date. If you switch suppliers and the fit changes, update the guide at the same time; otherwise, the return rate will increase.

Frequently Asked Questions

What’s the difference between a page and a label?

The page is where you write the actual content—that is, the table with sizes and measurements. The label is a sticker you attach to the products where the guide should appear. Think of the label as a small Post-it note that says, “Show the size guide page here.” The tag field on both must be identical, as this is what links them together.

Does the tag have to be exactly the same on the page and the label?

Yes, character for character. If you write “size-guide-clothing” on the page and “size-guide-clothing” on the label, the theme won’t find the page. Stick to lowercase letters, numbers, and hyphens, and copy the tag between the page and the label to avoid typos.

Do I have to attach the label to every single product manually?

No. You can assign the label to multiple products at once from the product overview, as described in Step 4.

Can I have different guides for different product categories?

Yes. Create one page and one label per product type, as described in the section on multiple guides.

What happens if a product has multiple labels with “size-guide” in the tag?

The theme displays only one of them. For example, if a product has both “size-guide-clothing” and “size-guide-shoes,” the guide from the label that comes first alphabetically will be displayed. To avoid surprises, apply only one “size-guide” label to the same product.

Can I include HTML, tables, and images in the guide?

Yes. The page is treated as regular page content, so tables, images, and links work as expected. Tables are clearly best for the measurements themselves, and a small image showing measurement points helps the customer get started. Keep it simple so it also works on mobile.

Does the guide affect SEO or page speed?

The content is stored as regular HTML on the product page, even when the expand button is closed. Google can therefore index it, and you can get long-tail traffic for search terms like “size guide [product category].” The impact on page speed is minimal if the guide consists of plain text and a table. If you use large images or video, make sure to compress the files.

Can I test the guide without it appearing to all customers right away?

Yes. The guide only appears on products that have the label, so assign the label to a single test product first. Open the product in an incognito tab and check that the expand button appears and the content looks correct. Once it’s working, assign the label more widely. Static pages cannot be taken offline, and the page has its own URL in the store. If you want to keep it out of Google, check the box for “Enable ‘noindex, follow’” under “Search Engine Fields” on the page.

I’ve enabled the setting, but the button isn’t showing up. What’s wrong?

Three things must be in place at the same time: 1) “Enable size guide” is turned on in the theme settings and saved, 2) the product has a label whose tag starts with “size-guide” in lowercase, and 3) there is a static page with the exact same tag in the “Optional tag” field. Check for spelling errors in the tag in both places. This is the most common reason why the button doesn’t appear.

If you need help, feel free to contact us at support@shoporama.dk.