Campaigns That Drive Sales
Shoporama’s campaign system gives you full control over your offers and discounts. Create advanced campaigns that automatically activate when a customer meets the criteria you’ve set.
Five campaign types
Choose from five pricing models:
- Fixed Price – Set a fixed campaign price. For example, “3 items for 200 kr.”
- Buy X, Getthe Cheapest One Free – Buy X products and get the cheapest one for free. Classic “Buy 3, Pay for 2”
- Percentage Discount – Offer a percentage discount when a certain number of items are purchased. For example, “Buy 2 and save 20%.”
- Amount-Based Discount – A percentage discount that is triggered when the cart total (including tax) reaches a certain threshold. For example, “Spend at least 500 kr. and get 10% off.”
- Combination discount – Purchasing one item grants a percentage discount on another. For example, “Buy a scooter and get 25% off helmets.” You specify a list of qualifying items and a list of discounted items.
Minimum Quantity
For the three classic types, you can set a minimum number of products the customer must purchase for the promotion to be activated. Amount-based discounts and combination discounts have their own activation rules—cart total and qualifying items.
Exclude sale items
Both amount-based discounts and combination discounts have a flag that excludes sale items from the discount—so you don’t apply a double discount to items that are already on sale.
Link to products, categories, and landing pages
You choose which products the campaign applies to:
- Specific products
- Entire categories
- Landing pages (dynamic categories)
Combine them freely—for example, all products in the “Running Shoes” category plus the three most popular items from “Running Apparel.” For combination discounts, you’ll have both a list of qualifying items and a list of discounted items.
Time-based campaigns
Set a start and end date for your campaigns. They’re automatically activated and deactivated, so you don’t have to remember to turn them on and off—perfect for Black Friday, Christmas sales, and seasonal sales.
Visible to the customer
The campaign description and image appear directly on the product page and in the cart, so customers can always see what the offer entails.
Combine with discount codes
Campaigns can be combined with discount codes for even more flexibility. You decide whether campaigns and discount codes can be used at the same time.