Increase Your Visibility on Google
Structured data (Schema.org) helps Google understand the content on your online store. When Google understands your data, it can display rich snippets in search results—for example, with star ratings, prices, and inventory status directly in Google. This leads to higher click-through rates and more traffic.
Automatic markup
Shoporama automatically generates JSON-LD markup for the following types:
- Product – Name, price, stock status, image, SKU, GTIN, MPN, and description
- Offer – Price currency, condition (new/used), and availability
- AggregateRating – Average rating and number of reviews
- Review – Individual customer reviews with rating and author
- BreadcrumbList – Navigation path for categories and landing pages
- Organization/Store – Company name, address, contact information, and social media
- SearchAction – Search function displayed directly in Google
Product Data in Detail
For each product, detailed markup is generated with:
- Product name and description
- Price including tax and currency
- Stock status (in stock / out of stock)
- Product image
- SKU, GTIN, and MPN if provided
- Brand or supplier
- Sale price if the product is on sale
Star ratings in Google
If you use Shoporama's product reviews, review markup is automatically generated. This can display stars in Google search results—one of the most effective ways to increase your click-through rate.
Breadcrumbs in search results
Breadcrumbs automatically appear in search results for categories and landing pages. This gives users a clear overview of where they are on your online store.
Business info and search function
Shoporama automatically highlights your business information (name, address, phone, email, social media) and your search function. This can prompt Google to display a sitelinks search box directly in the search results.
No technical knowledge required
Everything happens automatically. You don’t need to write JSON-LD, edit code, or install plugins. Shoporama handles it all for you—and automatically updates the markup when you change products, prices, or inventory status.
Better click-through rates = more traffic
Rich snippets featuring star ratings, prices, and inventory status stand out in search results. Studies show that rich snippets can increase click-through rates by up to 30%—which means more traffic to your online store without additional advertising costs.