EAN
What is EAN?
EAN (European Article Number), also known as GTIN-13, is a 13-digit number used to uniquely identify products worldwide. The barcode appears on virtually all physical products and enables items to be scanned at the checkout, in inventory management, and in online retail.
Why is EAN important for online stores?
In e-commerce, EAN codes are used to identify products in product feeds, on price comparison sites such as PriceRunner and Google Shopping, and in inventory management. Without an EAN, products cannot be correctly matched across platforms.
In Shoporama, you can enter the EAN number (as well as other product numbers such as SKU and MPN) for each product during product editing. The EAN code is automatically included in your product feeds.
How to Use Shoporama
Guides that demonstrate the concept in practice
Product IDs and Catalog Match: How to Ensure Your Ads Match Your Product Feed
An explanation of which product ID Shoporama’s tracking sends, why it always matches the Google Shopping feed, what...
Edit product
Guide to the Product Edit Page in Shoporama: the top section with "Edit," Inventory, and Sales Statistics; how to...
Set Up a Google Shopping Feed
Guide to Setting Up a Google Shopping Feed in Shoporama: categories, custom labels, product IDs, and catalog...
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.