Start your free trial

You're one step away from a lightning-fast webshop

30 days free - no credit card required

★ 4.4/5 on Trustpilot | 400+ webshops

Book a call

Fill out the form and we will call you back as soon as possible

If we can't reach you, we'll send an email instead

Do you have a support request? Then it's better to send an email to support@shoporama.dk

Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

GA4 - Google Analytics 4

GA4 (Google Analytics 4) is Google's current analytics platform that measures user behavior on websites with a focus on events and user journeys.

What is GA4?

Google Analytics 4 (GA4) is the current version of Google's web analytics platform. GA4 replaced Universal Analytics in 2023 and is built around an event-based data model instead of session-based tracking. It provides more flexible and accurate measurement of user behavior.

GA4 for eCommerce

GA4 has built-in e-commerce tracking that measures the entire buyer journey:

  • Product views and clicks in categories
  • Add-to-cart and remove-from-cart events
  • Checkout flow and payment choices
  • Completed purchases with revenue

In Shoporama, you can add your GA4 Measurement ID in the settings. E-commerce events are automatically sent via dataLayer to Google Tag Manager or directly to GA4.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary