Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

GA4 - Google Analytics 4

GA4 (Google Analytics 4) is Google's current analytics platform that measures user behavior on websites, with a focus on events and user journeys.

What is GA4?

Google Analytics 4 (GA4) is the current version of Google’s web analytics platform. GA4 replaced Universal Analytics in 2023 and is built around an event-based data model rather than session-based tracking. This provides more flexible and accurate measurement of user behavior.

GA4 for Online Stores

GA4 has built-in e-commerce tracking that measures the entire purchase journey:

  • Product views and clicks within categories
  • Add-to-cart and remove-from-cart events
  • Checkout flow and payment options
  • Completed purchases with revenue

In Shoporama, you can add your GA4 Measurement ID in the settings. E-commerce events are automatically sent via dataLayer to Google Tag Manager or directly to GA4.

How to Use Shoporama

Guides that demonstrate the concept in practice

Google Analytics 4 (GA4) on your Shoporama online store

How to set up Google Analytics 4 on your Shoporama online store. Built-in GA4 integration with e-commerce events,...

Tracking in your Shoporama webshop

Enable Shoporama's built-in tracking and send precise tracking data to Facebook, Google Ads, GA4, TikTok, and more....

Server-side tracking in Shoporama

A Complete Guide to Server-Side Tracking in Shoporama. Better data quality, fewer ad-blocker losses, product IDs that...

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary