Google Analytics tracking of your online store

Overview of Google Analytics

Google Analytics 4 (GA4) gives you insights into how visitors use your online store - from product views to completed purchases. This guide shows you how to set up GA4 with e-commerce tracking on your Shoporama online store.

Step 1: Create a GA4 property

1. Go to analytics.google.com and log in
2. Click Admin (cog) → Create property
3. Follow the wizard and select Web as platform
4. Enter your webshop URL and a name
5. Note down your Measurement ID (starts with G-)

Step 2: Set up Google Tag Manager

We recommend using Google Tag Manager (GTM) to manage your tracking codes. This gives you full control over what is tracked.

1. Create an account at tagmanager.google.com
2. Create a new container for your online shop (type: Web)
3. Write down your GTM Container ID (starts with GTM-)

Step 3: Add GTM in Shoporama

1. Go to Settings → Tracking in your Shoporama administration
2. Paste your GTM Container ID in the Google Tag Manager field
3. Save the settings

Shoporama automatically inserts the GTM code on all pages and sends e-commerce events to dataLayer.

Step 4: Create GA4 tag in GTM

1. In GTM, click Tags → New
2. Select Google Analytics: GA4 Configuration
3. Insert your Measurement ID (G-XXXXXXX)
4. Set the trigger to All Pages
5. Save and publish the container

E-commerce tracking

Shoporama automatically sends e-commerce events to dataLayer for GTM to forward to GA4:

• view_item - when a customer views a product
• add_to_cart - when a product is added to the cart
• begin_checkout - when checkout is started
• purchase - when a purchase is completed

To enable e-commerce tracking in GA4, create a new tag in GTM of type Google Analytics: GA4 Event for each event, or use the recommended setup with a single GA4 Configuration tag and "Send e-commerce data" enabled.

Alternative: Direct GA4 integration

If you don't want to use GTM, you can also insert your GA4 Measurement ID directly under Settings → Tracking → Google Analytics. This method is simpler but offers less flexibility than GTM.

Consent Mode

Shoporama supports Google Consent Mode v2. When the built-in cookie consent solution is enabled, consent signals are automatically sent to Google so that tracking only happens when the user has given consent. Read more about Consent Mode v2.

Do you need help? Contact us at support@shoporama.dk.