Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Customer group

A customer group is a segmentation of customers that allows you to show different prices, discounts and content to different customer types.

What is a customer group?

A customer group is a way to divide customers into segments so they can receive different prices, discounts, and experiences in the online store. It’s typically used to distinguish between B2B and B2C customers, VIP customers, or resellers.

Customer Groups in Shoporama

In Shoporama, you can create an unlimited number of customer groups and assign them to individual customers. Each customer group can have:

  • Custom prices for products and variants
  • Percentage-based discounts on the entire product range
  • Access to specific brands, which are either hidden from the group or reserved for it
  • A minimum order value, so the group must spend a certain amount

Brand visibility is selected on a per-brand, per-group basis as Standard, Hidden, or Exclusive. Exclusive is used for private labels and reseller agreements where a brand may only be visible to selected customers. Customers are assigned to a customer group via their customer profile in the administration. When they log in, they automatically see the prices for their customer group.

How to Use Shoporama

Guides that demonstrate the concept in practice

Customer groups and segmentation

How to create customer groups and segments in Shoporama for targeted marketing and newsletters.

Kundegrupper og B2B-priser: giv forskellige kunder forskellige priser

B2B sales in Shoporama

How to sell to businesses (B2B) and public institutions (B2G) in Shoporama with CVR, EAN and differentiated VAT.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary