Customer group

What is a customer group?

A customer group is a way to divide customers into segments so they can receive different prices, discounts, and experiences in the online store. It’s typically used to distinguish between B2B and B2C customers, VIP customers, or resellers.

Customer Groups in Shoporama

In Shoporama, you can create an unlimited number of customer groups and assign them to individual customers. Each customer group can have:

• Custom prices for products and variants
• Percentage discounts on the entire product range
• Access to specific brands, which are either hidden from the group or reserved for it
• A minimum order value, so the group must spend a certain amount

Brand visibility is selected on a per-brand, per-group basis as Standard, Hidden, or Exclusive. Exclusive is used for private labels and reseller agreements where a brand may only be visible to selected customers. You assign customers to a customer group on the customer’s page in the admin panel, or for multiple customers at a time from the customer list under Customers → Registered Customers. If you set a group as the default group for new customers, customers who create an account in the online store on their own will automatically be added to that group. When customers log in, they see the prices for their customer group. Note that, by default, customers in a customer group do not earn or redeem points in the loyalty program.

Customer groups can also be used in newsletter segments, where the “Customer Group” rule selects subscribers whose customer profiles belong to specific groups.