Meta description
What is a meta description?
A meta description is an HTML element that provides a brief summary of a page’s content. It typically appears as the gray text below the title in Google’s search results. A good meta description is 120–160 characters long and encourages the user to click.
Meta Descriptions in Online Stores
For online stores, meta descriptions are important for:
- Higher click-through rate (CTR) from search results
- Better user expectations—customers know what they’ll find
- The ability to highlight USPs, prices, and offers
In Shoporama, you can add meta descriptions to products, categories, pages, and blog posts. If you don’t specify one, Shoporama automatically generates one from the product description.
How to Use Shoporama
Guides that demonstrate the concept in practice
SEO in Shoporama
Complete guide to the SEO features in Shoporama - from meta tags and sitemap to Google Shopping and AI Assistant.
Edit product
Guide to the product editing page in Shoporama. Overview of all tabs in the order they appear: General, Images,...
Dynamic tags in product texts
Use dynamic tags like [MONTH], [YEAR] and [FREESHIPPING] in product descriptions and meta titles to keep content...
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.