Dynamic tags in product texts
Use dynamic tags like [MONTH], [YEAR] and [FREESHIPPING] in product descriptions and meta titles to keep content current.
What are dynamic tags?
Dynamic tags are placeholders you can use in your product descriptions that are automatically replaced with current values. This makes it easy to keep your descriptions up to date without manual effort.
Available tags
| Tag | Description | Example |
|---|---|---|
| [YEAR] | Current year | 2026 |
| [MONTH] | Current month (in the store's language) | February |
| [SEASON] | Current season (in the store's language) | Winter / Winter |
| [FREESHIPPING] | Free shipping threshold (formatted with a comma) | 499.00 |
| [NAME] | Product Name | Black leather bag |
| [PRICE] | Product price (including tax, if configured) | 299.00 |
| [PRICE_EX_VAT] | Product price excluding VAT | 239.20 |
| [STOCK] | Quantity in stock | 42 |
| [BRAND] | Product brand | Apple |
| [SUPPLIER] | Product supplier | Nordic Distribution |
Where can you use them?
- Product descriptions (description A and B)
- Meta titles and meta descriptions for products
- Landing pages
- Categories
- Static pages
Examples
Include the following in your product description:
Buy [NAME] for only [PRICE] DKK in [MONTH] [YEAR].
Free shipping on orders over [FREESHIPPING] DKK!The customer sees:
Buy a black leather bag for just 299.00 kr in February 2026.
Free shipping on orders over 499.00 kr!SEO Tip
Dynamic tags are particularly useful in meta titles. For example:
Buy [NAME] - [SEASON] [YEAR] | Your ShopResults in: “Buy Black Leather Bag - Winter 2026 | Your Store” — always up to date without any manual work.
Related articles
Edit product
Guide to the product editing page in Shoporama. Overview of all tabs in the order they appear: General, Images, Categories, Labels, Inventory,...
SEO in Shoporama
Complete guide to the SEO features in Shoporama - from meta tags and sitemap to Google Shopping and AI Assistant.
Find and Replace: Correct Text on Multiple Products at Once
How to use Shoporama's "Find and Replace" feature to edit names, descriptions, and meta text for multiple products at once, and what to watch out...
Mass editing of products
Guide to bulk editing products in Shoporama - edit prices, inventory, SEO fields and more in a spreadsheet-like interface.
Related features
Meta description
A meta description is the text in Google search results. Read about meta descriptions, SEO and how to write effective descriptions.
SEO in Shoporama - get visible in Google
Shoporama has built-in SEO features: fast speed, full control over titles and meta descriptions, dynamic tags, automatic 301 redirects, XML...