Create redirects in Shoporama

A redirect is an instruction that sends visitors and search engines from one URL to another. It's important to use redirects when changing URLs in your shop - otherwise you lose traffic and SEO value.

What is a redirect?

When you rename a product, category or static page, the URL changes. A redirect tells the browser (and Google) that the old URL now lives in a new location. There are two types:

• 301 (permanent) - the old URL is moved permanently. Google transfers the SEO value to the new URL
• 302 (temporary) - the old URL is temporarily moved. Google keeps the SEO value on the old URL

In most cases, you should use the 301 redirect.

Create a redirect in Shoporama

1. Click on Settings (the gear)
2. Click on the three dots and select Redirects
3. Click "Create new redirect"
4. Enter the old URL (from) and the new URL (to)
5. Select the type (301 or 302)
6. Click Save

Using regular expressions

Shoporama supports regular expressions (regex) in redirects. This is useful if you need to redirect many URLs in a certain pattern - for example, when moving from another platform.

Example: Redirect all URLs starting with /shop/ to the root:

From: ^/shop/(.*)$ To: /$1

When should you do redirects?

• When you rename a product or category (URL changes)
• When you delete a page that has inbound links
• When you move your shop from another platform
• When you restructure your shop (e.g. change category structure)

Also read our great guide to redirects for advanced techniques. Do you need help? Contact us at support@shoporama.dk.