How to create redirects on Shoporama

A redirect sends visitors from an old URL to a new one. This is important for SEO and for avoiding 404 errors—for example, when you’ve switched e-commerce platforms or changed your URL structure.

Shoporama always creates 301 redirects (permanent redirects), which tell search engines that the page has been permanently moved.

Create a simple redirect

1. Click the gear icon in the top right corner of the admin panel
2. Select “Redirects” from the menu
3. Click Create New Redirect
4. Fill in the From field with the old URL (relative, without the domain) — e.g., blaa-sweater-p4433.html
5. Enter the new URL (absolute, with domain) in the "To" field — e.g., https://www.dinshop.dk/blaa-sweater
6. Click Save

Include URL parameters

If you want to preserve URL parameters (e.g., ?affiliateid=57333) during the redirect, check the "Include arguments" box before saving.

Without this setting, parameters will be removed, and affiliate tracking or campaign links may be lost.

Redirects with regular expressions (regex)

If you need to redirect many URLs that share a common pattern, you can use regular expressions. Check the "Regular expression" box when creating the redirect.

Example: You want to redirect all URLs that start with "product-" and end with ".html":

product-.*\.html

Example: Redirect URLs with varying parameters:

blaa-sweater\?affiliateid=.*

This will match blaa-sweater?affiliateid=66789, blaa-sweater?affiliateid=12345, etc.

Import redirects via CSV

If you have many redirects (e.g., when moving a store), you can import them as a CSV file. Go to Redirects in Settings and click Import.

The CSV file must be semicolon-separated and follow this format:

from_url;to_url;is_regex;include_arguments
blaa-sweater-p4433.html;https://www.dinshop.dk/blaa-sweater;0;0
old-category/.*;https://www.dinshop.dk/ny-kategori;1;0

The import runs in the background, and you’ll receive an email when it’s finished.

Troubleshooting

• The redirect isn’t working — Make sure there isn’t already a product, category, or static page with the same URL as the “from” address. Actual pages take precedence over redirects.
• Circular redirect — You cannot redirect a URL to itself. Shoporama automatically blocks this.
• Duplicate URL — The same “from” URL can only be used once. Delete the existing redirect first if you want to change the destination.
• Images cannot be redirected — The redirect system only works on page URLs, not on images.

Export and Monitor

You can export all your redirects as a CSV file for backup or for an overview. Shoporama also keeps track of how many times each redirect has been used and when it was last used—so you can clean up outdated redirects.

Need help? Contact us at support@shoporama.dk.