Set up Klaviyo integration

Shoporama has a Klaviyo integration that automatically syncs customer data, orders, and products with Klaviyo for advanced email workflows.

Setup

1. Create an account with Klaviyo
2. Find your Private API Key in Klaviyo under Account → Settings → API Keys
3. In Shoporama: Go to Mailing List in the left-hand menu
4. Select Klaviyo as the type in the mailing list setup
5. Enter your Klaviyo API key
6. Click Save

Klaviyo is therefore activated via Shoporama’s mailing list module, not as a standalone integration menu item.

What is synced?

• Customers – new customers are automatically synced to Klaviyo
• Orders – order data is sent to Klaviyo for segmentation and flows
• Products – product data for use in recommendations and emails

What events does Shoporama send to Klaviyo?

Klaviyo builds flows and segments based on events, which are called “metrics” in Klaviyo. Shoporama sends two types: events from the store while the customer is browsing, and events from orders. Each type has its own setting under “Mailing List.”

Store events

Sent when “Automatically insert tracking code into your theme” is enabled:

• Viewed Product: The customer views a product page. Includes the product’s name, price, brand, categories, image, and link.
• Viewed Category: The customer views a category page. Includes the category’s name, ID, image, and link. The homepage does not count.
• Added to Cart: The customer adds an item to the cart.
• Started Checkout: The customer is in the cart or checkout. Includes the items, total amount, and a link back to the cart.

Once the customer has entered their email address during checkout, Klaviyo links the visit to the customer’s profile. This allows the events to be used in flows for customers who are not logged in.

Events from orders

Sent when “Use Events ” is enabled. This requires that you have entered your private key:

• Placed Order: An order has been created.
• Ordered Product: one event for each item in the order.
• Paid: The order has been paid.
• Status: The order’s status changes. The status is included in the name, e.g., Status: Sent.
• Add Label and Remove Label: An order label is added or removed, e.g., Add Label: VIP.
• Added to Cart: This is also sent from here once the customer has provided their email address.

Flows You Can Set Up

With the Klaviyo integration, you can set up automated email flows such as:

• Welcome flow – a greeting for new customers
• Abandoned Cart – a reminder for customers who didn’t complete their purchase
• Abandoned browsing – a reminder for customers who viewed products or categories without buying
• Post-purchase – follow-up after a purchase
• Win-back – reactivating inactive customers

Need help? Contact us at support@shoporama.dk.