Brevo integration newsletter signup integration from your webshop

Shoporama can be connected directly to Brevo (formerly Sendinblue), so that new newsletter sign-ups from your online store are automatically added to Brevo as contacts. You can then send newsletters, campaigns, and automated emails from Brevo, and the data is shared between Shoporama and Brevo.

What does Shoporama send to Brevo?

When a customer subscribes to your newsletter through your online store, Shoporama sends this information to Brevo:

• Email address
• FIRSTNAME: the contact’s first name
• LASTNAME: the contact’s last name

The contact is added to the Brevo list you select during setup. Additional contact information, such as phone numbers, addresses, or birthdays, can be added directly in Brevo by the customer or by you.

How to set up the integration

1. Create an account with Brevo if you don’t already have one
2. In Brevo, create a list for your new newsletter subscribers
3. Retrieve your API key from Brevo under SMTP & API → API Keys
4. Go to Integrations → Mailing List in Shoporama
5. Select Brevo as your mailing list provider
6. Enter the API key and select the list where new subscribers should be added
7. Save the settings

Double opt-in (recommended)

To ensure good data quality and comply with GDPR, you can enable double opt-in. This way, the customer receives a confirmation email from Brevo and is only added to the list after clicking the link. Here’s how to set it up:

1. In Brevo, create an email template for the opt-in confirmation and tag it with “optin”
2. Back in Shoporama, check the box next to “Enable double opt-in”
3. Select the template you created
4. Enter a redirect URL where the customer will be sent after confirmation (typically your homepage or a “thank you” page)

What happens in Brevo next?

Once the contact is in Brevo, you can:

• Send newsletters and campaigns
• Build automated flows (welcome series, birthday emails, etc.) based on data available in Brevo
• Create segments based on the attributes available in Brevo, such as first name, city, or categories you’ve assigned to the contact
• Import additional data manually or via Brevo’s API

Since Shoporama does not send order data to Brevo, you cannot automatically segment contacts based on criteria such as “has spent more than 1,000 DKK,” “has purchased in category X,” or “has not made a purchase in 90 days.” This requires you to enrich the contact information yourself via a CSV export from Shoporama or via Brevo’s API.

Do you want more than basic sync?

If you want full order and purchase synchronization, automated email flows based on actual purchases, abandoned cart emails, and advanced segmentation, we recommend one of these solutions instead:

• Klaviyo: deep integration with orders, categories, products, and purchase history
• HeyLoyalty —a Danish platform with robust order sync and loyalty features
• Shoporama’s own newsletter system built into the admin panel—no external integration required

Manually export orders to Brevo

If you still want to use Brevo and include order data, you can regularly export customers from Shoporama (e.g., customers who have purchased a specific product) as a CSV file and import them into Brevo as a new attribute. This is manual work, but it provides a reasonable starting point for segmentation.

Frequently Asked Questions

Does the integration sync my orders to Brevo?

No. Only the email address, first name, and last name are synced when the customer subscribes to the newsletter. Orders, amounts, products, and purchase history are not sent. If you want to segment by purchases, use Klaviyo or HeyLoyalty.

Are customers automatically subscribed to the newsletter when they make a purchase?

Only if you enable it yourself in the newsletter module’s settings and the customer checks the sign-up box at checkout. GDPR requires active consent, so it’s never automatic without the customer’s choice.

Can I send my newsletter from Shoporama but keep my contacts in Brevo?

You can use Shoporama’s built-in newsletter system on its own or use Brevo. It usually makes the most sense to choose one or the other rather than running parallel systems.

What happens if a customer unsubscribes in Brevo?

Unsubscriptions in Brevo are handled within Brevo. Shoporama is not automatically updated regarding the unsubscription. If the customer later tries to sign up again through the online store, Brevo will respect the unsubscribe status and not add them to the list.

Where can I find my Brevo API key?

Log in to Brevo and go to My Name (at the top) → SMTP & API → API Keys. Click “Generate a new API key” if you don’t have one. Copy the key and paste it into Shoporama.

Will I lose my current contacts if I switch from Mailchimp/Heysender to Brevo?

No, but you’ll need to export them from the old system and import them into Brevo yourself. Shoporama only transfers new sign-ups from the moment the integration is activated.

Does the customer need to confirm their subscription?

It’s optional. With double opt-in, the customer must confirm via email before being subscribed; this ensures the highest data quality and is recommended under GDPR. Without double opt-in, they are subscribed immediately.

How much does Brevo cost?

Brevo offers a free plan with up to 300 emails per day and paid plans starting at approximately €25/month. See current prices on Brevo’s website.

Do you need help setting up the Brevo integration? Email us at support@shoporama.dk.