Everything You Need for Email Marketing
Shoporama has a complete newsletter system built right in. You don’t need to pay for Mailchimp or other expensive email marketing services—the system is part of your Shoporama solution.
Drag-and-drop editor
Create beautiful newsletters with the visual editor. Drag and drop content blocks such as text, images, buttons, and products. You can also use HTML directly if you prefer.
Product Blocks
Insert products directly into your newsletter with an image, name, price, and link. The product blocks automatically fetch the latest prices, so your newsletters are always up to date.
A/B Testing
Test different subject lines to see which one yields the best open rate. Shoporama first sends to a test group, waits for the duration you choose, and then automatically sends the winning version to the rest of the list.
Segmentation
Create segments based on customer data, purchase history, and behavior. Send targeted newsletters to the right recipients—for example, customers who have purchased a specific product, or customers who haven’t made a purchase in 3 months.
Multiple Lists
Create multiple newsletter lists for different purposes. Customers can choose which lists they want to subscribe to—for example, one list for offers and another for news.
Detailed statistics
View open rates, click-through rates, and conversions for each newsletter. Use the data to optimize your campaigns and understand what works best for your customers.
Integration with external systems
Do you prefer a dedicated email marketing tool? Shoporama integrates with:
- Brevo (formerly Sendinblue) – Sync contacts and segments
- Klaviyo – Advanced email automation and flows
- HeyLoyalty – Danish email marketing platform
- Mailchimp – The world’s most popular email marketing tool
Newsletter pop-up
Collect new signups with a newsletter popup. You can customize the design, timing, and text—and it appears automatically for new visitors.
Pricing
The newsletter system with all features—editor, segmentation, A/B testing, and statistics—is part of your Shoporama solution. The actual mailing is billed at 1 DKK per 100 emails, regardless of whether you’re on the Pro or Flex plan. See the current prices on our pricing page.