Alt text
What is alt text?
Alt text (alternative text) is a description of an image that is inserted into the HTML code via the alt attribute. Alt text is displayed if the image cannot be loaded, is read by screen readers for the visually impaired, and is used by search engines to understand the image content.
Alt text for webshops
For online stores, alt text is important for two reasons:
- SEO - Google uses alt text to understand and rank images in image search
- Accessibility - screen readers use alt text to describe images for the visually impaired
A good alt text is short and descriptive, for example "Red cotton V-neck t-shirt" rather than "image" or "IMG_4523". In Shoporama, you can set alt text on product images via the image library.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.