Product variant
What is a product variant?
A product variant is a specific version of a product that differs in one or more characteristics, such as size, color, material or quantity. Variants typically share the same product page and description, but may have different prices, stock and item numbers.
Variants in Shoporama
In Shoporama, you can create variants on products with multiple dimensions (e.g. size AND color). Each variant can have:
- Own price and offer price
- Own stock level
- Your own item number (SKU) and EAN code
- Your own image
- Own weight (for shipping calculation)
Variants appear as options on the product page, typically as dropdown menus or color picker, depending on your theme.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.