Pre-built feeds for the major platforms
Product feeds are your gateway to selling on price comparison and affiliate platforms. Shoporama offers ready-made feeds for the most popular platforms, which are automatically generated and kept up to date:
- Google Shopping — a fully compatible feed with product data, prices, images, and availability. Also supports multi-language and multi-country feeds
- Pricerunner — price comparison with automatic product matching
- Partner Ads — affiliate marketing with support for color and size per variant
- Kelkoo — European price comparison
- TradeTracker — affiliate network
- Priceshape — price monitoring and competitor analysis
- Klaviyo — product feed for email marketing with personalized recommendations
Build your own custom feeds
Do you need a feed in a specific format that isn’t covered by the pre-built feeds? With the custom feed tool, you can build exactly the feed you need—without writing any code.

You choose:
- Format — XML or CSV
- Fields — choose exactly which product data to include (name, price, EAN, description, images, categories, brands, custom fields, etc.)
- Filters — choose which products to include based on categories, brands, stock status, or other criteria
- Variants — choose whether variants should be expanded into separate rows
- XML structure — customize the root element, item element, and CDATA settings
- CSV settings — select the delimiter and whether to include headers
Automatically split into pages
If you have a large number of products, feeds can be automatically split into multiple pages so they don’t become too large to manage. This is especially useful for stores with thousands of products.
Security with feed keys
Custom feeds can be protected with a unique key so that only those with whom you share the URL can access the feed. This gives you control over who has access to your product data.
Read our guides: Build Your Own Feeds, Google Shopping Feed, Priceshape Feed, Partner Ads Feed, and Feeds Across Multiple Pages.