Pre-built feeds for the major platforms

Product feeds are your gateway to selling on price comparison and affiliate platforms. Shoporama offers ready-made feeds for the most popular platforms, which are automatically generated and kept up to date:

• Google Shopping — a fully compatible feed with product data, prices, images, and availability. Also supports multi-language and multi-country feeds
• Pricerunner — price comparison with automatic product matching
• Partner Ads — affiliate marketing with support for color and size per variant
• Kelkoo — European price comparison
• TradeTracker — affiliate network
• Priceshape — price monitoring and competitor analysis
• Klaviyo — product feed for email marketing with personalized recommendations

Build your own custom feeds

Do you need a feed in a specific format that isn’t covered by the pre-built feeds? With the custom feed tool, you can build exactly the feed you need—without writing any code.

You choose:

• Format — XML, JSON, or CSV
• Fields — choose exactly which product data to include (name, price, EAN, description, images, categories, brands, custom fields, etc.)
• Filters — select which products to include based on categories, landing pages, or product labels, and filter by whether the item is available for purchase, has an image, or has a price
• Variants — choose whether variants should be expanded into separate rows
• XML Structure — customize the root element, item element, and CDATA settings, or select RSS 2.0 for Google Merchant Center
• CSV settings — select the delimiter and whether headers should be included

Built automatically in the background

Your feeds are automatically generated in the background every hour and delivered as a single, complete file. This makes them fast to download, even for stores with thousands of products.

Protect your feeds

Custom feeds can be protected with a secret URL or with a username and password, so that only those you grant access to can download the feed. This gives you control over who has access to your product data—for example, if the feed contains your cost prices.

Read our guides: Build Your Own Feeds, Google Shopping Feed, Priceshape Feed, Partner Ads Feed, and Multi-Page Landing Page Feeds.