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If we can't reach you, we'll send an email instead

Do you have a support request? Then it's better to send an email to support@shoporama.dk

Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Server-side tracking

Server-side tracking is a method of collecting visitor data via your server instead of the user's browser. It provides more accurate data, better privacy compliance and is unaffected by adblockers and browser limitations.

What is server-side tracking?

Traditional tracking (client-side) runs JavaScript in the user's browser that sends data directly to Google Analytics, Facebook, etc. Server-side tracking changes this flow: the browser sends data to your own server (or a server-side endpoint), which then forwards it to the relevant platforms. This gives you full control over what data is sent and removes the dependency on browser technologies.

Client-side vs. server-side tracking

  • Client-side: JavaScript in the browser sends data directly to third parties (Google, Facebook, etc.). Simple to set up, but vulnerable to adblockers, ITP and cookie restrictions.
  • Server-side: Data is sent to your server first, which forwards to third parties. More robust, accurate and privacy-friendly, but requires server infrastructure.

Why server-side tracking?

  • Adblockers: Up to 30% of users use adblockers that block client-side tracking scripts. Server-side tracking is invisible to adblockers.
  • ITP and cookie restrictions: Safari and Firefox restrict third-party cookies and first-party cookies set via JavaScript. Server-side tracking sets cookies from your own server, resulting in longer lifetime.
  • Data quality: You control exactly what data is sent and can enrich it with server-side information (e.g. order value from the database).
  • Privacy compliance: You can filter PII (personally identifiable information) on the server before it is sent to third parties.
  • Faster pages: Fewer JavaScript tags in the browser for faster load times.

How it works technically

  1. A lightweight JavaScript snippet sends events to your own tracking subdomain (e.g. track.dinshop.dk).
  2. A server-side container (typically Google Tag Manager Server-Side) receives the data.
  3. The server processes, enriches and filters the data.
  4. The server sends the data to the relevant platforms (GA4, Facebook CAPI, Google Ads, etc.).

Platforms that support server-side tracking

  • Google Analytics 4 (GA4): Full support via Measurement Protocol.
  • Facebook Conversions API (CAPI): Facebook's server-side tracking solution.
  • Google Ads: Server-side conversion tracking for better attribution.
  • Pinterest, TikTok, Snapchat, LinkedIn: All offer server-side APIs.

Server-side tracking in Shoporama

Shoporama has built-in support for server-side tracking:

  • Google Tag Manager Server-Side: You can set up a tracking subdomain and connect it to a server-side GTM container via Stape integration.
  • Facebook Conversions API: Shoporama automatically sends server-side conversion data to Facebook, regardless of browser limitations.
  • DNS configuration: Set up a tracking subdomain with A-record and CNAME pointing to your tracking server.
  • Automatic data sync: Conversion data is continuously synchronized from the online store to the tracking server.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary