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In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

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Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

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Facebook Conversions API

Guide to setting up the Facebook Conversions API on your Shoporama online store via the built-in tracking engine.

Reading time: approx. {eight} minutes
Shopejer

Facebook Conversion's API sends server-side data to Facebook for better tracking accuracy. Shoporama has it built into its tracking engine.

Prerequisites

  • A Facebook Business Manager account
  • A Facebook Pixel created in Business Manager
  • A Conversions API access token from Facebook

Setup in Shoporama

  1. Click the gear in the top right corner of your admin
  2. Go to Tracking
  3. Find the Facebook section
  4. Insert your Pixel ID
  5. Insert your Conversions API access token
  6. Click Save

What is tracked?

Shoporama automatically sends the following events to Facebook via the Conversions API:

  • PageView - when a page is viewed
  • ViewContent - when a product is viewed
  • AddToCart - when a product is added to the cart
  • InitiateCheckout - when checkout is initiated
  • Purchase - when an order is completed

Benefits of the Conversions API

  • Better data - not affected by adblockers or iOS limitations
  • Deduplication - Shoporama automatically handles deduplication between browser pixel and server events
  • Better ad optimization - more accurate data for better Facebook Ads performance

Tip for optimization

Use both Pixel (browser) and Conversions API (server) for maximum data quality. Shoporama handles the deduplication automatically.

See also: Tracking in your Shoporama online store.

Do you need help? Contact us at support@shoporama.dk.

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