Tracking that works - no matter what
Traditional tracking via the browser is becoming increasingly unreliable. Adblockers, cookie restrictions and iOS 14.5+ mean you lose data. Server-side tracking solves the problem by sending data directly from the server.
Supported platforms
- Facebook Conversions API
- Google Ads Enhanced Conversions
- Google Analytics 4 (Measurement Protocol)
- Pinterest Conversions API
- TikTok Events API
GDPR-friendly
Server-side tracking gives you full control over what data is sent. You can easily comply with GDPR and cookie laws as tracking does not depend on browser cookies.
More accurate data
Because data is sent directly from the server, you avoid losses from adblockers and browser limitations. This means better data for your ad platforms and better optimization of your campaigns.