What does "webshop with Claude" mean?
Claude is an AI assistant from Anthropic - it works similarly to ChatGPT, but is known for being particularly good at complex tasks and understanding nuances in Danish. With Shoporama's built-in connection, Claude has direct access to your webshop and can both read data and perform actions.
You just write in Danish what you want done - e.g. "create a 15% discount code called PÅSKE26 and expires on March 31st" - and Claude does the rest in your shop. There are over 100 different actions Claude can perform, and it covers pretty much everything you can do yourself in admin: products, orders, campaigns, pages, blog, design, statistics, SEO and operations.
The connection is based on an open standard called MCP (Model Context Protocol). This means that not only Claude works - other AI clients that speak MCP can also be connected. But Claude is currently the easiest to set up and gives the best results in Danish.
What can you ask Claude to do?
Here are some of the most common things store owners ask Claude to do on a daily basis. The list is not exhaustive - over 100 actions are available and you'll quickly discover that "can Claude also...?" almost always turns into "yes".
| Area | Example prompt |
|---|---|
| Sales and statistics | "How much have I sold this month compared to last month?" "Show me my 10 best-selling products in the last 30 days" "Which products have we sold the least of in the last quarter?" |
| Products and categories | "Set the price of the black wool hat to 399 kr" "Create 5 new products from this supplier PDF" "Find all products without an image" "Move all products from Summer Sale to Outlet" |
| Promotions and discount codes | "Create a 10% discount code called SUMMER26 that expires June 30" "Create a promotion: buy three in the Coffee category and get the cheapest one free" "Create a 500 kr gift card that can only be used once" |
| Front page and design | "Add a newsletter module at the bottom of the front page" "Change the primary color of the theme to dark blue" "Add a hero banner with the text Spring Sale at the top of the front page" |
| Content | "Write a blog post about our new Colombian coffee beans and publish it" "Translate our About Us page into English" "Create a landing page for the spring sale with 5 of our best products" |
| SEO and operations | "Which keywords have returned 0 results in the last month?" "Which 404 errors should I redirect to?" "Generate a shipping label for order 1076" |
And you can combine it. "Find the top 10 best-selling products last month, create a promotion with 15% off them and write a blog post presenting the promotion." Claude takes care of it all in one fluid conversation.
How to get started in 5 minutes
You'll need a Claude account (free to create at claude.ai) and login to your Shoporama admin. The rest is copy-paste:
- Log in to your Shoporama admin and open Integrations ' Manage your shop with AI in the left menu.
- Click on Get started. Your unique MCP URL will appear at the top of the page.
- Copy the URL - this is your shop's address to Claude.
- Open claude.ai in a browser, go to Settings ' Connectors and click Add custom connector.
- Paste the URL and click Authorize. Claude opens a login window where you log in with your Shoporama account and choose which shop the AI can work in.
You're ready to go. Open a new chat and try the first prompt: Show me the last 10 orders. Once the connection is set up from a computer, it automatically works in Claude's mobile app too. If you prefer Claude Desktop over the browser, there's a similar guide for it under Integrations ' Manage the shop with AI ' Getting started.
Online store with Claude vs. online store with REST API
Shoporama has had a REST API for many years. It's still there and used by thousands of integrations - Shipmondo, e-conomic, Klaviyo, ERP systems, etc:
| With Claude (MCP) | With REST API | |
|---|---|---|
| Difficulty level | You write in Danish | You write code (PHP, Python, JS, etc.) |
| How to set up | OAuth - 5 minutes | API token, Postman/Swagger, coding |
| Maintenance | None - Claude adapts itself | You keep your integration running |
| Best for | Daily operations, experiments, ad hoc tasks | Fixed integrations (ERP, warehouse, accounting) |
| Security and security | OAuth 2.0 + PKCE | Bearer token |
| Audit | Built-in 90-day log | You implement logging yourself |
The two are not mutually exclusive. Most shops use Claude for daily operations and quick experiments, and the classic REST API for the fixed integrations that need to run stable year after year.
Security and control
"Do I really need to give an AI access to my webshop?" is a fair question. Here's what applies:
- Claude has the same rights as you. It can't do anything you can't do yourself in admin. Nothing more.
- You choose which shop it can work in. If you have multiple shops on your account, Claude only has access to the one you approve.
- Everything is logged. Every time Claude does something in your shop, it's written in an audit log you can see yourself. What, when, what call - everything. The log is stored for 90 days.
- OAuth 2.0 + PKCE. The connection is secured with the same protocol used by big banks and Google. No API keys are stored in clear text anywhere.
- You can revoke access at any time. One click in admin and the old connection is dead.
- Backup before the big stuff. If Claude needs to clean up hundreds of products or change critical settings, take a backup first - just like you would before a big manual intervention.
Does it work with ChatGPT, Cursor and other AIs?
Shoporama's connection uses an open standard called Model Context Protocol (MCP). This means that not only Claude can be connected - other MCP-compliant AI clients also work:
- Claude Desktop and claude.ai in the browser - the easiest and most direct way
- Claude in the mobile app - works automatically when connected from a computer
- Cursor - popular AI code editor, can also control webshops via MCP
- Cline, Goose and Cowork - other MCP-compatible clients
- ChatGPT - partially supports MCP via Custom Connectors (under development)
Right now, Claude is the easiest to set up and the one that understands Danish best. We recommend starting there. As the MCP ecosystem matures, you can switch clients without changing anything in your shop.
What does it cost?
The connection between Shoporama and Claude is free and included in all Shoporama plans. There is no additional license, no per-user price and no usage billing on our part.
Claude itself has a free tier at Anthropic you can start with. If you use the AI intensively, you can upgrade to a paid plan directly with Anthropic - it's their price and their bill. Shoporama is not involved.
See Shoporama's pricing for the ecommerce platform itself. You can try it all for free for 30 days without a credit card.
Ready to give it a try?
The quickest way to understand the value is to try it yourself. Create a Shoporama store, log in, and take on a little task you've been putting off: "Find the 10 products with the most views but fewest sales and suggest what I can do."
Start your free 30-day trial - no credit card, no commitment, and you're connected to Claude from day one. You'll have an online store up and running in less than an hour and your new AI helper in no time.
Frequently asked questions
What is the difference between Claude and Shoporama's built-in AI copywriter?
The built-in AI only helps write texts in the editor - product descriptions, blog posts, meta-texts. Claude, on the other hand, can manage the entire shop: create products, create campaigns, edit the front page, get sales figures and much more. The two are not mutually exclusive and can be used side by side.
Is it safe to give Claude access to my online shop?
Yes, it is. Claude gets the same rights as the user connecting it - no more, no less. Access is secured with OAuth 2.0, you choose which shop it can work in, everything is logged in an audit log you can see yourself, and you can withdraw access at any time.
What happens if Claude misunderstands something and changes something wrong?
It can happen, which is why we recommend asking Claude to confirm important changes before making them - especially deletions and mass updates. The audit log shows exactly what was changed, so you can correct back manually in admin. Always back up critical data before making major changes via AI.
Can I use ChatGPT or another AI instead of Claude?
The connection uses the open standard MCP (Model Context Protocol), so other MCP clients like Cursor, Cline, Goose and Cowork can also be connected. ChatGPT partially supports MCP via Custom Connectors. Right now, Claude is the easiest to set up and the one that understands Danish best.
Will my customers' data be sent to Anthropic when I use Claude?
When you ask Claude for something involving customer data (e.g. "show orders from today"), the relevant information is sent to Claude as part of the conversation - just like when you use another AI chat. Anthropic does not generally use the chat to train AI models. Check their privacy policy for details.
Do I need to be a technician to use Webshop with Claude?
No, you don't. You don't need to be able to code, know APIs or understand JSON. You create a Claude account, copy a URL from your Shoporama admin into Claude, and you're good to go. It takes about 5 minutes.
Does it also work on mobile?
Yes, it does. Once you've set up the connection from a computer, it also works in Claude's mobile app. You can manage your shop from the café, from the train or from the couch without opening the admin panel.
Can multiple employees connect their own Claude to the same shop?
Yes, you can. Each employee can connect their own Claude account to the shop. Each connection gets its own unique OAuth token and the audit log shows which connection has done what. Access can be revoked individually for each employee.
Does it cost extra on top of my Shoporama subscription?
The connection between Shoporama and Claude is free and included in the subscription. Claude has a free tier at Anthropic you can start on. If you use it a lot, you can upgrade directly at Anthropic.
What happens if I change my mind and want to remove access?
You can revoke access at any time in your Shoporama admin under Integrations ' Manage your shop with AI. The old connection will then no longer work.
You can also read our in-depth guide to Shop with AI, the dictionary post on MCP and AI in eCommerce, or take a look at the REST API if you prefer a coded integration.