Online marketing dictionary
There are many new words associated with online marketing. Here is a list of the most important ones.
Showing 151–170 of 170 word
SPF - Sender Policy Framework
SPF prevents email spoofing and improves your deliverability rate. Learn about SPF records, DNS setup and the interaction with DKIM and DMARC.
Split test
A split test compares two versions to find the best one. Learn what you can test, how to do it correctly and what pitfalls to avoid.
SSL certificate
An SSL certificate encrypts the connection to your online store and protects customer data. Learn about types of SSL, why it's important and how it affects SEO.
Sticky bar
A sticky bar is a fixed bar in your webshop with important messages such as free shipping and promotions. Learn about uses, impact and best practices.
Structured data
Structured data uses schema.org markup to give Google accurate product information. Learn about JSON-LD, schema types and Shoporama's automatic markup.
Suggestive search
Suggestive search shows product suggestions as the customer types in the search box. Learn about types, Shoporama's search function and webshop search best practices.
Table editing
Table Editor is Shoporama's spreadsheet-like tool for updating many products simultaneously: prices, stock, SEO and more in one table.
Theme
A theme determines the look and feel of your online store. Read about themes, design, customization and responsive templates for webshops.
Add-ons
Add-ons are accessories that customers can add to their cart with a single checkmark directly on the product page. See how add-ons work in Shoporama, even when the accessory has variants.
TOF
TOF (Top of Funnel) is the first stage of the sales funnel where you create brand awareness. Learn about TOF channels, metrics and strategy for your online store.
Transactional mails
Transactional emails like order confirmations and shipping notifications have 60-80% open rates. Learn about the types, Shoporama's email system and how to optimize them.
UGC - User Generated Content
UGC is content created by your customers, such as reviews and images. Learn why user-generated content is valuable and how to get more out of it.
Uniconta
Uniconta is a Danish accounting and ERP system. See what it's used for and how orders from your online store are imported as sales orders using Shoporama's free app.
UTM parameters
UTM parameters are tags added to your links that show which campaigns and channels are driving traffic and sales. Learn about the 5 parameters and proper tagging.
Webhook
A webhook automatically sends messages between systems when events occur. Read about webhooks, integrations and real-time communication in eCommerce.
WebP
WebP is an image format with smaller file sizes than JPEG and PNG. Read about WebP, image optimization and speed for webshops.
WEEE (electronic waste)
WEEE is electronic waste covered by EU Directive 2012/19/EU. Get an overview of categories, obligations for webshops and how Shoporama supports reporting.
White label
White label is the sale of other people's products under your own brand. Read about the white label model, private label and branding in e-commerce.
WMS - Warehouse Management System
A WMS helps you manage inventory, picking, packing and shipping. Learn when you need a WMS and which solutions are suitable for Danish webshops.
XML sitemap
An XML sitemap lists all pages on your online store for search engines. Learn what it contains, why it's important and how it works in your online store.