Online marketing dictionary
There are many new words associated with online marketing. Here is a list of the most important ones.
Showing 121–138 of 138 word
Slide-in
A slide-in slides in from the edge of the screen with an offer or newsletter sign-up. Learn about types, triggers, Shoporama's slide-in system and best practices.
SMTP
SMTP is the protocol for sending emails. Read about SMTP servers, mail delivery and how it is used in webshops.
Social proof
Social proof is the principle that customers follow the actions of others. Learn about reviews, ratings, trustmarks and other forms of social proof in your online store.
SPF - Sender Policy Framework
SPF prevents email spoofing and improves your deliverability rate. Learn about SPF records, DNS setup and the interaction with DKIM and DMARC.
Split test
A split test compares two versions to find the best one. Learn what you can test, how to do it correctly and what pitfalls to avoid.
SSL certificate
An SSL certificate encrypts the connection to your online store and protects customer data. Learn about types of SSL, why it's important and how it affects SEO.
Sticky bar
A sticky bar is a fixed bar in your webshop with important messages such as free shipping and promotions. Learn about uses, impact and best practices.
Structured data
Structured data uses schema.org markup to give Google accurate product information. Learn about JSON-LD, schema types and Shoporama's automatic markup.
Suggestive search
Suggestive search shows product suggestions as the customer types in the search box. Learn about types, Shoporama's search function and webshop search best practices.
Theme
A theme determines the look and feel of your online store. Read about themes, design, customization and responsive templates for webshops.
TOF
TOF (Top of Funnel) is the first stage of the sales funnel where you create brand awareness. Learn about TOF channels, metrics and strategy for your online store.
Transactional mails
Transactional emails like order confirmations and shipping notifications have 60-80% open rates. Learn about the types, Shoporama's email system and how to optimize them.
UGC - User Generated Content
UGC is content created by your customers, such as reviews and images. Learn why user-generated content is valuable and how to get more out of it.
Webhook
A webhook automatically sends messages between systems when events occur. Read about webhooks, integrations and real-time communication in eCommerce.
WebP
WebP is an image format with smaller file sizes than JPEG and PNG. Read about WebP, image optimization and speed for webshops.
White label
White label is the sale of other people's products under your own brand. Read about the white label model, private label and branding in e-commerce.
WMS - Warehouse Management System
A WMS helps you manage inventory, picking, packing and shipping. Learn when you need a WMS and which solutions are suitable for Danish webshops.
XML sitemap
An XML sitemap lists all pages on your online store for search engines. Learn what it contains, why it's important and how it works in your online store.