Online marketing dictionary

Responsive website

A responsive website automatically adapts to mobile, tablet and desktop. Learn why it's crucial for SEO, conversion and user experience in your online store.

REST API

REST API is a standard for system communication over HTTP. Read about REST APIs, integrations and how webshops use them.

Retargeting

Retargeting shows ads to people who have visited your online store. Learn about dynamic product retargeting, platforms, best practices and setup in Shoporama.

Rich snippets

Rich snippets display stars, prices and stock status directly in Google search results. Learn about types, benefits and how Shoporama generates structured data automatically.

ROAS

ROAS shows how much revenue you generate per ad dollar. Learn about calculation, good ROAS levels, optimization and limitations for your online shop.

Search intent

Search intent is the purpose behind a Google search. Learn about the four types of search intent and why matching them is crucial to your SEO strategy.

Bundle

A bundle bundles several products into one package at a discount. Read about bundling, pricing and order value in eCommerce.

SCA - Strong Customer Authentication

SCA requires two-factor authentication for online payments in the EU. Learn about 3D Secure 2, exceptions, conversion impact and how to handle it in your online store.

SEO

SEO (search engine optimization) brings your online store free traffic from Google. Learn about technical SEO, on-page optimization, link building and Shoporama's built-in SEO features.

SERP - search engine result page

SERP is the page you see when you search on Google. Learn about the elements of a SERP - organic results, ads, featured snippets, Shopping and how to optimize for them.

Server-Side GTM (sGTM)

Server-side GTM is a tag container on a server that receives events from your online store via your own domain. Learn about the difference between client-side and server-side tagging.

Server-side tracking

Server-side tracking collects data via your server instead of the browser. Learn why it provides better data and how it works in your online store.

SFTP

SFTP is a secure protocol for file transfer. Read about SFTP, data exchange and how it is used for product feeds and integration.

SKU

SKU is a unique item number for each product in your online store. Learn what an SKU is, how to build good SKUs, and the difference between SKU and GTIN.

Slide-in

A slide-in slides in from the edge of the screen with an offer or newsletter sign-up. Learn about types, triggers, Shoporama's slide-in system and best practices.

SMTP

SMTP is the protocol for sending emails. Read about SMTP servers, mail delivery and how it is used in webshops.

Social proof

Social proof is the principle that customers follow the actions of others. Learn about reviews, ratings, trustmarks and other forms of social proof in your online store.

SPF - Sender Policy Framework

SPF prevents email spoofing and improves your deliverability rate. Learn about SPF records, DNS setup and the interaction with DKIM and DMARC.

Split test

A split test compares two versions to find the best one. Learn what you can test, how to do it correctly and what pitfalls to avoid.

SSL certificate

An SSL certificate encrypts the connection to your online store and protects customer data. Learn about types of SSL, why it's important and how it affects SEO.

Sticky bar

A sticky bar is a fixed bar in your webshop with important messages such as free shipping and promotions. Learn about uses, impact and best practices.

Structured data

Structured data uses schema.org markup to give Google accurate product information. Learn about JSON-LD, schema types and Shoporama's automatic markup.

Suggestive search

Suggestive search shows product suggestions as the customer types in the search box. Learn about types, Shoporama's search function and webshop search best practices.

Table editing

Table Editor is Shoporama's spreadsheet-like tool for updating many products simultaneously: prices, stock, SEO and more in one table.

Theme

A theme determines the look and feel of your online store. Read about themes, design, customization and responsive templates for webshops.

TOF

TOF (Top of Funnel) is the first stage of the sales funnel where you create brand awareness. Learn about TOF channels, metrics and strategy for your online store.

Transactional mails

Transactional emails like order confirmations and shipping notifications have 60-80% open rates. Learn about the types, Shoporama's email system and how to optimize them.

UGC - User Generated Content

UGC is content created by your customers, such as reviews and images. Learn why user-generated content is valuable and how to get more out of it.

UTM parameters

UTM parameters are tags added to your links that show which campaigns and channels are driving traffic and sales. Learn about the 5 parameters and proper tagging.

Webhook

A webhook automatically sends messages between systems when events occur. Read about webhooks, integrations and real-time communication in eCommerce.