Online marketing dictionary

Pixel swapping

Pixel swapping is a fraud technique where tracking pixels are manipulated to hijack conversions. Learn how it works and how to protect your online store.

POAS - Profit on Ad Spend

POAS measures profit instead of revenue per ad dollar. Learn why POAS is better than ROAS and how to implement profit-based advertising.

PPC - Pay Per Click

PPC is an advertising model where you pay per click. Read about PPC, Google Ads, Facebook Ads and advertising for webshops.

Producer Responsibility

Producer responsibility means that the manufacturer or importer is responsible for the disposal of the product. Get an overview of packaging, WEEE and batteries.

Product Personalization

Product personalization is when the customer fills in fields on the product page themselves, such as a name for engraving or an uploaded file. Learn how it works.

Product Recommendations

Product recommendations are the automatically selected products displayed by an online store, such as "People also viewed" and "People also bought." Learn how they're calculated and what they're used for.

Product catalog

A product catalog is the complete overview of your products with titles, images, prices and variants. Learn about elements, SEO optimization and maintenance.

Product variant

A product variant is a version of a product in a different size or color, for example. Read about variants, inventory management and pricing.

PSD2

PSD2 requires strong authentication for online payments. Read about PSD2, SCA, 3D Secure and what it means for your webshop.

PSP - Payment Service Provider

A PSP handles online payments for webshops. Read about payment gateways, QuickPay, Stripe and payment solutions in Denmark.

Rank tracker

A rank tracker monitors your online shop's ranking in Google for selected keywords. Learn about popular tools, what you should track and how to use data to improve your SEO.

Reach

Reach is the number of unique people who see your content on social media or in ads. Learn about organic, paid and viral reach and how to increase it.

Responsive website

A responsive website automatically adapts to mobile, tablet and desktop. Learn why it's crucial for SEO, conversion and user experience in your online store.

REST API

REST API is a standard for system communication over HTTP. Read about REST APIs, integrations and how webshops use them.

Backorder

A backorder is an item that has been ordered but is not in stock and will be delivered at a later date. Learn how backorders occur and how to ship the rest of the order in the meantime.

Retargeting

Retargeting shows ads to people who have visited your online store. Learn about dynamic product retargeting, platforms, best practices and setup in Shoporama.

Rich snippets

Rich snippets display stars, prices and stock status directly in Google search results. Learn about types, benefits and how Shoporama generates structured data automatically.

ROAS

ROAS shows how much revenue you generate per ad dollar. Learn about calculation, good ROAS levels, optimization and limitations for your online shop.

Search intent

Search intent is the purpose behind a Google search. Learn about the four types of search intent and why matching them is crucial to your SEO strategy.

Bundle

A bundle bundles several products into one package at a discount. Read about bundling, pricing and order value in eCommerce.

SCA - Strong Customer Authentication

SCA requires two-factor authentication for online payments in the EU. Learn about 3D Secure 2, exceptions, conversion impact and how to handle it in your online store.

SEO

SEO (search engine optimization) brings your online store free traffic from Google. Learn about technical SEO, on-page optimization, link building and Shoporama's built-in SEO features.

SERP - search engine result page

SERP is the page you see when you search on Google. Learn about the elements of a SERP - organic results, ads, featured snippets, Shopping and how to optimize for them.

Server-Side GTM (sGTM)

Server-side GTM is a tag container on a server that receives events from your online store via your own domain. Learn about the difference between client-side and server-side tagging.

Server-side tracking

Server-side tracking collects data via your server instead of the browser. Learn why it provides better data and how it works in your online store.

SFTP

SFTP is a secure protocol for file transfer. Read about SFTP, data exchange and how it is used for product feeds and integration.

SKU

SKU is a unique item number for each product in your online store. Learn what an SKU is, how to build good SKUs, and the difference between SKU and GTIN.

Slide-in

A slide-in slides in from the edge of the screen with an offer or newsletter sign-up. Learn about types, triggers, Shoporama's slide-in system and best practices.

SMTP

SMTP is the protocol for sending emails. Read about SMTP servers, mail delivery and how it is used in webshops.

Social proof

Social proof is the principle that customers follow the actions of others. Learn about reviews, ratings, trustmarks and other forms of social proof in your online store.