Online marketing dictionary
There are many new words associated with online marketing. Here is a list of the most important ones.
Showing 91–120 of 145 word
Marketplace
A marketplace is a platform where multiple sellers offer products. Learn about the pros, cons and strategy for selling on marketplaces like Amazon and CDON.
Meta description
A meta description is the text in Google search results. Read about meta descriptions, SEO and how to write effective descriptions.
Model Context Protocol (MCP)
MCP is an open protocol that allows AI assistants like Claude to securely access webshops and other systems. Shoporama fully supports MCP.
MPN
MPN (Manufacturer Part Number) is the manufacturer's part number. Learn how MPNs are used in webshops, Google Shopping and product feeds.
Omnichannel
Omnichannel connects online, in-store, social media and customer service into one experience. Learn the difference from multichannel and the benefits of omnichannel.
Open Graph data
Open Graph tags control how your links are presented on Facebook, LinkedIn and Twitter. Learn about the most important OG tags, images and Shoporama's automatic Open Graph support.
Upselling step
Upselling offers customers upgrades and accessories to increase order value. Learn about types, placement and best practices for upselling steps in your online store.
Order status
Order status shows where an order is in the process. Read about order statuses, automatic emails and order management in eCommerce.
Organic traffic
Organic traffic is visitors from unpaid search results. Learn how to increase organic traffic to your online store with SEO, content and technical optimization.
Paid social
Paid social is paid advertising on Facebook, Instagram, TikTok and other platforms. Learn about formats, targeting and tracking for your online shop.
Parcel shop
A parcel shop is a pickup point for parcels in stores and kiosks. Read about parcel shop delivery in webshops and how it works.
The Pareto principle
The Pareto principle, also known as the 80/20 rule, states that 80% of results typically come from 20% of effort. In e-commerce, this often means that 20% of products account for 80% of revenue.
Pixel swapping
Pixel swapping is a fraud technique where tracking pixels are manipulated to hijack conversions. Learn how it works and how to protect your online store.
POAS - Profit on Ad Spend
POAS measures profit instead of revenue per ad dollar. Learn why POAS is better than ROAS and how to implement profit-based advertising.
PPC - Pay Per Click
PPC is an advertising model where you pay per click. Read about PPC, Google Ads, Facebook Ads and advertising for webshops.
Producer responsibility
Producer responsibility means that the manufacturer or importer is responsible for the disposal of the product. Get an overview of packaging, WEEE and batteries.
Product catalog
A product catalog is the complete overview of your products with titles, images, prices and variants. Learn about elements, SEO optimization and maintenance.
Product variant
A product variant is a version of a product in a different size or color, for example. Read about variants, inventory management and pricing.
PSD2
PSD2 requires strong authentication for online payments. Read about PSD2, SCA, 3D Secure and what it means for your webshop.
PSP - Payment Service Provider
A PSP handles online payments for webshops. Read about payment gateways, QuickPay, Stripe and payment solutions in Denmark.
Rank tracker
A rank tracker monitors your online shop's ranking in Google for selected keywords. Learn about popular tools, what you should track and how to use data to improve your SEO.
Reach
Reach is the number of unique people who see your content on social media or in ads. Learn about organic, paid and viral reach and how to increase it.
Responsive website
A responsive website automatically adapts to mobile, tablet and desktop. Learn why it's crucial for SEO, conversion and user experience in your online store.
REST API
REST API is a standard for system communication over HTTP. Read about REST APIs, integrations and how webshops use them.
Retargeting
Retargeting shows ads to people who have visited your online store. Learn about dynamic product retargeting, platforms, best practices and setup in Shoporama.
Rich snippets
Rich snippets display stars, prices and stock status directly in Google search results. Learn about types, benefits and how Shoporama generates structured data automatically.
ROAS
ROAS shows how much revenue you generate per ad dollar. Learn about calculation, good ROAS levels, optimization and limitations for your online shop.
Search intent
Search intent is the purpose behind a Google search. Learn about the four types of search intent and why matching them is crucial to your SEO strategy.
Bundle
A bundle bundles several products into one package at a discount. Read about bundling, pricing and order value in eCommerce.
SCA - Strong Customer Authentication
SCA requires two-factor authentication for online payments in the EU. Learn about 3D Secure 2, exceptions, conversion impact and how to handle it in your online store.