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In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Online marketing dictionary

There are many new words associated with online marketing. Here is a list of the most important ones.

Showing 91–120 of 138 word

Omnichannel

Omnichannel connects online, in-store, social media and customer service into one experience. Learn the difference from multichannel and the benefits of omnichannel.

Open Graph data

Open Graph tags control how your links are presented on Facebook, LinkedIn and Twitter. Learn about the most important OG tags, images and Shoporama's automatic Open Graph support.

Upselling step

Upselling offers customers upgrades and accessories to increase order value. Learn about types, placement and best practices for upselling steps in your online store.

Order status

Order status shows where an order is in the process. Read about order statuses, automatic emails and order management in eCommerce.

Organic traffic

Organic traffic is visitors from unpaid search results. Learn how to increase organic traffic to your online store with SEO, content and technical optimization.

Paid social

Paid social is paid advertising on Facebook, Instagram, TikTok and other platforms. Learn about formats, targeting and tracking for your online shop.

Parcel shop

A parcel shop is a pickup point for parcels in stores and kiosks. Read about parcel shop delivery in webshops and how it works.

Pareto-princippet

Pareto-princippet, også kaldet 80/20-reglen, siger at 80% af resultaterne typisk kommer fra 20% af indsatsen. I e-handel betyder det ofte at 20% af produkterne står for 80% af omsætningen.

Pixel swapping

Pixel swapping is a fraud technique where tracking pixels are manipulated to hijack conversions. Learn how it works and how to protect your online store.

POAS - Profit on Ad Spend

POAS measures profit instead of revenue per ad dollar. Learn why POAS is better than ROAS and how to implement profit-based advertising.

PPC - Pay Per Click

PPC is an advertising model where you pay per click. Read about PPC, Google Ads, Facebook Ads and advertising for webshops.

Product catalog

A product catalog is the complete overview of your products with titles, images, prices and variants. Learn about elements, SEO optimization and maintenance.

Product variant

A product variant is a version of a product in a different size or color, for example. Read about variants, inventory management and pricing.

PSD2

PSD2 requires strong authentication for online payments. Read about PSD2, SCA, 3D Secure and what it means for your webshop.

PSP - Payment Service Provider

A PSP handles online payments for webshops. Read about payment gateways, QuickPay, Stripe and payment solutions in Denmark.

Rank tracker

A rank tracker monitors your online shop's ranking in Google for selected keywords. Learn about popular tools, what you should track and how to use data to improve your SEO.

Reach

Reach is the number of unique people who see your content on social media or in ads. Learn about organic, paid and viral reach and how to increase it.

Responsive website

A responsive website automatically adapts to mobile, tablet and desktop. Learn why it's crucial for SEO, conversion and user experience in your online store.

REST API

REST API is a standard for system communication over HTTP. Read about REST APIs, integrations and how webshops use them.

Retargeting

Retargeting shows ads to people who have visited your online store. Learn about dynamic product retargeting, platforms, best practices and setup in Shoporama.

Rich snippets

Rich snippets display stars, prices and stock status directly in Google search results. Learn about types, benefits and how Shoporama generates structured data automatically.

ROAS

ROAS shows how much revenue you generate per ad dollar. Learn about calculation, good ROAS levels, optimization and limitations for your online shop.

Search intent

Search intent is the purpose behind a Google search. Learn about the four types of search intent and why matching them is crucial to your SEO strategy.

Bundle

A bundle bundles several products into one package at a discount. Read about bundling, pricing and order value in eCommerce.

SCA - Strong Customer Authentication

SCA requires two-factor authentication for online payments in the EU. Learn about 3D Secure 2, exceptions, conversion impact and how to handle it in your online store.

SEO

SEO (search engine optimization) brings your online store free traffic from Google. Learn about technical SEO, on-page optimization, link building and Shoporama's built-in SEO features.

SERP - search engine result page

SERP is the page you see when you search on Google. Learn about the elements of a SERP - organic results, ads, featured snippets, Shopping and how to optimize for them.

Server-side tracking

Server-side tracking collects data via your server instead of the browser. Learn why it provides better data and how it works in your online store.

SFTP

SFTP is a secure protocol for file transfer. Read about SFTP, data exchange and how it is used for product feeds and integration.

SKU

SKU is a unique item number for each product in your online store. Learn what an SKU is, how to build good SKUs, and the difference between SKU and GTIN.