Online marketing dictionary
There are many new words associated with online marketing. Here is a list of the most important ones.
Showing 91–120 of 170 word
Conversion tracking
Conversion tracking measures actions like purchases and sign-ups. Read about tracking, ROI measurement and optimizing your online store.
Cost price
The cost price is the amount it cost to purchase or manufacture an item, always excluding VAT. Find out what the cost price is used for and why it is never shown to customers.
Credit note
A credit note cancels or reduces an invoice for returned goods or price adjustments. Read about credit notes in eCommerce and accounting.
Cross-selling
Cross-selling is when you offer a product that complements what the customer is already buying. Learn the difference between cross-selling and upselling, and how to do it in an online store.
Customer group
A customer group segments customers with different prices and discounts. Read about customer groups in webshops and B2B e-commerce.
Storage hotel
A warehouse stores, packs and ships your goods for you. Learn about the pros, cons, prices and when it makes sense for your webshop to use self storage.
Stock integrations
Inventory management keeps track of inventory and avoids overselling or underselling. Read about inventory management, stock alerts and integration.
Inventory value
Inventory value is the total value of your goods in stock, calculated at cost. See how it is reported in the financial statements and why it may be understated.
landing page
A landing page is a focused page designed to convert visitors from ads, newsletters and social media. Learn about types, elements and the Shoporama landing page system.
Link building
Link building is all about getting other sites to link to your online store. Learn about strategies, backlink types and what to avoid to boost your SEO.
Long-tail keywords
Long-tail keywords are longer, specific search phrases that are easier to rank for and convert better. Learn how to find and use them in your online store.
Lookalike audience
A lookalike audience finds new users who look like your customers. Learn how to create, optimize and use lookalike audiences in Facebook and Instagram advertising.
Loss leader
A loss leader is a product sold below cost to attract customers. Learn about the strategy, the risks and when it makes sense for your online store.
Volume discount
Volume discounts offer a lower price for larger purchases. Read about volume discounts, price steps and how to increase order value in your online store.
Marketplace
A marketplace is a platform where multiple sellers offer products. Learn about the pros, cons and strategy for selling on marketplaces like Amazon and CDON.
The upsell-step
Up-selling is when you get a customer to choose a more expensive version of the item they’re already looking at. Learn the difference between up-selling and cross-selling, and how to do it.
Meta description
A meta description is the text in Google search results. Read about meta descriptions, SEO and how to write effective descriptions.
Model Context Protocol (MCP)
MCP is an open protocol that allows AI assistants like Claude to securely access webshops and other systems. Shoporama fully supports MCP.
MPN
MPN (Manufacturer Part Number) is the manufacturer's part number. Learn how MPNs are used in webshops, Google Shopping and product feeds.
Replacement
An exchange is when a customer exchanges an item for another instead of getting a refund. See what exchange means and how it works in an online store.
Omnichannel
Omnichannel connects online, in-store, social media and customer service into one experience. Learn the difference from multichannel and the benefits of omnichannel.
Open Graph data
Open Graph tags control how your links are presented on Facebook, LinkedIn and Twitter. Learn about the most important OG tags, images and Shoporama's automatic Open Graph support.
Upselling step
Upselling offers customers upgrades and accessories to increase order value. Learn about types, placement and best practices for upselling steps in your online store.
Order status
Order status shows where an order is in the process. Read about order statuses, automatic emails and order management in eCommerce.
Organic traffic
Organic traffic is visitors from unpaid search results. Learn how to increase organic traffic to your online store with SEO, content and technical optimization.
OSS (One-Stop Shop)
OSS (One Stop Shop) is the EU's VAT scheme for sales to consumers in other EU countries. Learn what OSS is and how Shoporama helps with country-specific VAT and bookkeeping.
Paid social
Paid social is paid advertising on Facebook, Instagram, TikTok and other platforms. Learn about formats, targeting and tracking for your online shop.
Parcel shop
A parcel shop is a pickup point for parcels in stores and kiosks. Read about parcel shop delivery in webshops and how it works.
Deposit
A deposit is a statutory amount charged on beverages sold in returnable containers. See the rates for Deposits A, B, and C, and learn how your online store can collect deposits correctly.
The Pareto principle
The Pareto principle, also known as the 80/20 rule, states that 80% of results typically come from 20% of effort. In e-commerce, this often means that 20% of products account for 80% of revenue.