Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Online marketing dictionary

There are many new words associated with online marketing. Here is a list of the most important ones.

Showing 91–120 of 155 word

landing page

A landing page is a focused page designed to convert visitors from ads, newsletters and social media. Learn about types, elements and the Shoporama landing page system.

Link building

Link building is all about getting other sites to link to your online store. Learn about strategies, backlink types and what to avoid to boost your SEO.

Long-tail keywords

Long-tail keywords are longer, specific search phrases that are easier to rank for and convert better. Learn how to find and use them in your online store.

Lookalike audience

A lookalike audience finds new users who look like your customers. Learn how to create, optimize and use lookalike audiences in Facebook and Instagram advertising.

Loss leader

A loss leader is a product sold below cost to attract customers. Learn about the strategy, the risks and when it makes sense for your online store.

Volume discount

Volume discounts offer a lower price for larger purchases. Read about volume discounts, price steps and how to increase order value in your online store.

Marketplace

A marketplace is a platform where multiple sellers offer products. Learn about the pros, cons and strategy for selling on marketplaces like Amazon and CDON.

Meta description

A meta description is the text in Google search results. Read about meta descriptions, SEO and how to write effective descriptions.

Model Context Protocol (MCP)

MCP is an open protocol that allows AI assistants like Claude to securely access webshops and other systems. Shoporama fully supports MCP.

MPN

MPN (Manufacturer Part Number) is the manufacturer's part number. Learn how MPNs are used in webshops, Google Shopping and product feeds.

Replacement

Ombytning er når en kunde bytter en vare til en anden i stedet for at få pengene retur. Se hvad ombytning betyder, og hvordan det fungerer i en webshop.

Omnichannel

Omnichannel connects online, in-store, social media and customer service into one experience. Learn the difference from multichannel and the benefits of omnichannel.

Open Graph data

Open Graph tags control how your links are presented on Facebook, LinkedIn and Twitter. Learn about the most important OG tags, images and Shoporama's automatic Open Graph support.

Upselling step

Upselling offers customers upgrades and accessories to increase order value. Learn about types, placement and best practices for upselling steps in your online store.

Order status

Order status shows where an order is in the process. Read about order statuses, automatic emails and order management in eCommerce.

Organic traffic

Organic traffic is visitors from unpaid search results. Learn how to increase organic traffic to your online store with SEO, content and technical optimization.

Paid social

Paid social is paid advertising on Facebook, Instagram, TikTok and other platforms. Learn about formats, targeting and tracking for your online shop.

Parcel shop

A parcel shop is a pickup point for parcels in stores and kiosks. Read about parcel shop delivery in webshops and how it works.

Deposit

Pant er et lovbestemt beløb på drikkevarer i pantbelagt emballage. Se satserne for Pant A, B, og C, og hvordan din webshop opkræver pant korrekt.

The Pareto principle

The Pareto principle, also known as the 80/20 rule, states that 80% of results typically come from 20% of effort. In e-commerce, this often means that 20% of products account for 80% of revenue.

Pixel swapping

Pixel swapping is a fraud technique where tracking pixels are manipulated to hijack conversions. Learn how it works and how to protect your online store.

POAS - Profit on Ad Spend

POAS measures profit instead of revenue per ad dollar. Learn why POAS is better than ROAS and how to implement profit-based advertising.

PPC - Pay Per Click

PPC is an advertising model where you pay per click. Read about PPC, Google Ads, Facebook Ads and advertising for webshops.

Producer responsibility

Producer responsibility means that the manufacturer or importer is responsible for the disposal of the product. Get an overview of packaging, WEEE and batteries.

Product catalog

A product catalog is the complete overview of your products with titles, images, prices and variants. Learn about elements, SEO optimization and maintenance.

Product variant

A product variant is a version of a product in a different size or color, for example. Read about variants, inventory management and pricing.

PSD2

PSD2 requires strong authentication for online payments. Read about PSD2, SCA, 3D Secure and what it means for your webshop.

PSP - Payment Service Provider

A PSP handles online payments for webshops. Read about payment gateways, QuickPay, Stripe and payment solutions in Denmark.

Rank tracker

A rank tracker monitors your online shop's ranking in Google for selected keywords. Learn about popular tools, what you should track and how to use data to improve your SEO.

Reach

Reach is the number of unique people who see your content on social media or in ads. Learn about organic, paid and viral reach and how to increase it.