Online marketing dictionary

Google remarketing

Google remarketing shows ads to people who have visited your online store. Learn about dynamic remarketing, RLSA, audiences and Shoporama's Google Ads integration.

Google Smart Shopping

Google Smart Shopping has been replaced by Performance Max. Learn how PMax works, what the requirements are and how to use it with your online store.

GPSR

GPSR is an EU product safety regulation that requires safety information on all products. Read about GPSR requirements for webshops.

GTIN

GTIN is the international standard number behind the barcode on products. Learn why GTIN is important for Google Shopping, price comparison sites and SEO in your online store.

GTM - Google Tag Manager

Google Tag Manager manages tracking codes without code changes. Read about GTM, tags, triggers and e-commerce tracking for webshops.

Headless commerce

Headless commerce separates frontend and backend via APIs. Learn what it is, the pros and cons, and when it makes sense for your webshop.

Heatmap

A heatmap visually shows where users are clicking, scrolling and viewing your online store. Learn about types, tools and how to use heatmaps to improve conversion.

Impressions

Impressions measures the number of impressions of ads and search results. Read about impressions, CTR and what the metric means for your online store.

Acquirer

Redemption agreement

An acquirer agreement entitles you to accept Visa, Mastercard and Dankort payments in your online shop. Learn about prices, popular acquirers and what to choose.

Influencer marketing

Influencer marketing uses credible social media personalities to promote your products. Learn about influencer types, platforms, collaborations and measurement.

ITP

ITP is Apple's feature in Safari that restricts tracking cookies. Learn how it affects your eCommerce conversion tracking and retargeting and what you can do.

JSON+LD

JSON-LD is Google's recommended format for structured data. Learn about schema.org, Product markup, rich snippets and Shoporama's automatic JSON-LD generation.

Campaign tracking

Campaign tracking with UTM parameters and conversion tracking shows which campaigns are driving sales. Learn about UTM, tracking setup and analytics in your online store.

Conversion rate

Conversion rate (CR) is the percentage of visitors who buy from your online store. Learn what a good CR is and how to optimize it with A/B testing, speed and better checkout.

Conversion tracking

Conversion tracking measures actions like purchases and sign-ups. Read about tracking, ROI measurement and optimizing your online store.

Credit note

A credit note cancels or reduces an invoice for returned goods or price adjustments. Read about credit notes in eCommerce and accounting.

Cross-selling

Cross-selling is a strategy where you suggest complementary products to the customer's purchase. Learn how to use cross-sell effectively in your online store.

Customer group

A customer group segments customers with different prices and discounts. Read about customer groups in webshops and B2B e-commerce.

Storage hotel

A warehouse stores, packs and ships your goods for you. Learn about the pros, cons, prices and when it makes sense for your webshop to use self storage.

Stock integrations

Inventory management keeps track of inventory and avoids overselling or underselling. Read about inventory management, stock alerts and integration.

landing page

A landing page is a focused page designed to convert visitors from ads, newsletters and social media. Learn about types, elements and the Shoporama landing page system.

Link building

Link building is all about getting other sites to link to your online store. Learn about strategies, backlink types and what to avoid to boost your SEO.

Long-tail keywords

Long-tail keywords are longer, specific search phrases that are easier to rank for and convert better. Learn how to find and use them in your online store.

Lookalike audience

A lookalike audience finds new users who look like your customers. Learn how to create, optimize and use lookalike audiences in Facebook and Instagram advertising.

Loss leader

A loss leader is a product sold below cost to attract customers. Learn about the strategy, the risks and when it makes sense for your online store.

Volume discount

Volume discounts offer a lower price for larger purchases. Read about volume discounts, price steps and how to increase order value in your online store.

Marketplace

A marketplace is a platform where multiple sellers offer products. Learn about the pros, cons and strategy for selling on marketplaces like Amazon and CDON.

Meta description

A meta description is the text in Google search results. Read about meta descriptions, SEO and how to write effective descriptions.

MPN

MPN (Manufacturer Part Number) is the manufacturer's part number. Learn how MPNs are used in webshops, Google Shopping and product feeds.