Online marketing dictionary

EPC - Earnings Per Click

EPC measures revenue per click in affiliate marketing and ads. Learn about calculation, comparison with other metrics and how to improve your EPC.

EPR (Extended Producer Responsibility)

EPR (Extended Producer Responsibility) is the principle that manufacturers bear responsibility for packaging, electronics and batteries throughout the entire life cycle.

Exit intent popup

An exit intent popup appears when a visitor is about to leave your online store. Learn about triggers, content, Shoporama's popup system and best practices.

Facebook Analytics

Facebook Analytics (now Meta Business Suite) provides insights into how your Facebook and Instagram activities drive traffic and sales. Learn about key metrics and tools.

Facebook pixel

Facebook Pixel tracks visitors to your online store and sends data to Meta. Learn about events, retargeting, the Conversions API, and setup in Shoporama.

Favicon

A favicon is the small icon in the browser tab and search results. Learn about sizes, formats, design tips and how to set it up in your online shop.

Feed

A product feed exports your product data to Google Shopping, PriceRunner, Facebook and other channels. Learn about feed types, important fields and Shoporama's automatic feeds.

Filtering

Filtering lets customers narrow down the product selection by price, color, size and more. Learn about filter types, best practices and SEO considerations for your online store.

Right of withdrawal

The right of withdrawal is the consumer's right to cancel a purchase remotely, typically within 14 days. Get an overview of the rules and the new digital withdrawal requirement from 2026.

Shipping module

A shipping module connects your online shop with shipping carriers. Read about shipping modules, delivery methods and shipping setup for webshops.

Fulfillment

Fulfillment covers the entire order process from order to delivery. Read about fulfillment models, 3PL and order management.

Funnel - funnel

A funnel visualizes the customer journey from first visit to purchase in your webshop. Learn about the stages, measurement and optimization of your e-commerce funnel.

GA4 - Google Analytics 4

GA4 is Google's analytics platform for measuring user behavior. Read about GA4, e-commerce tracking and analytics for webshops.

GDPR

GDPR is the EU's General Data Protection Regulation. Learn about the requirements for cookie consent, privacy policy and customer data and how your online store can comply.

Google remarketing

Google remarketing shows ads to people who have visited your online store. Learn about dynamic remarketing, RLSA, audiences and Shoporama's Google Ads integration.

Google Smart Shopping

Google Smart Shopping has been replaced by Performance Max. Learn how PMax works, what the requirements are and how to use it with your online store.

GPSR

GPSR is an EU product safety regulation that requires safety information on all products. Read about GPSR requirements for webshops.

GTIN

GTIN is the international standard number behind the barcode on products. Learn why GTIN is important for Google Shopping, price comparison sites and SEO in your online store.

GTM - Google Tag Manager

Google Tag Manager manages tracking codes without code changes. Read about GTM, tags, triggers and e-commerce tracking for webshops.

Headless commerce

Headless commerce separates frontend and backend via APIs. Learn what it is, the pros and cons, and when it makes sense for your webshop.

Heatmap

A heatmap visually shows where users are clicking, scrolling and viewing your online store. Learn about types, tools and how to use heatmaps to improve conversion.

Hreflang

Hreflang tells Google that a page is available in multiple languages, so the customer sees their own language in the search results. See how Shoporama implements it.

Impressions

Impressions measures the number of impressions of ads and search results. Read about impressions, CTR and what the metric means for your online store.

Acquirer

Redemption agreement

An acquirer agreement entitles you to accept Visa, Mastercard and Dankort payments in your online shop. Learn about prices, popular acquirers and what to choose.

Influencer marketing

Influencer marketing uses credible social media personalities to promote your products. Learn about influencer types, platforms, collaborations and measurement.

ITP

ITP is Apple's feature in Safari that restricts tracking cookies. Learn how it affects your eCommerce conversion tracking and retargeting and what you can do.

JSON-LD

JSON-LD is Google's recommended format for structured data. Learn about schema.org, Product markup, rich snippets and Shoporama's automatic JSON-LD generation on all product pages.

Campaign tracking

Campaign tracking with UTM parameters and conversion tracking shows which campaigns are driving sales. Learn about UTM, tracking setup and analytics in your online store.

Conversion rate

Conversion rate (CR) is the percentage of visitors who buy from your online store. Learn what a good CR is and how to optimize it with A/B testing, speed and better checkout.