Online marketing dictionary

Content gap

A content gap is a topic or keyword that competitors are ranking for, but you are missing. Learn how to find and fill content gaps as an SEO strategy.

Cookie consent

Cookie consent is the requirement to obtain consent before cookies are set. Read about cookie categories, GDPR and cookie banners for webshops.

Core Web Vitals

Core Web Vitals (LCP, INP, CLS) are Google's metrics for page speed and user experience. Learn about thresholds, optimization and the importance for your eCommerce SEO.

CPC - Cost Per Click

CPC is the price you pay per click on your ad. Learn what CPC is, what affects the price and how to optimize your click price in Google Ads and social media.

CSV

CSV is a file format for tabular data used for import and export in online shops. Read about CSV files, product import and order export.

CTA - Call to Action

A CTA is a call-to-action like a buy button or sign-up form. Learn what a good CTA contains and how to optimize them for better conversion.

D2C - Direct to Consumer

D2C is a business model where you sell directly to the customer. Learn about the benefits, challenges and strategy for Direct to Consumer sales via your online store.

Contribution margin

Dækningsbidrag er forskellen mellem salgspris og variable omkostninger (typisk kostpris). Det viser hvor meget hvert produkt bidrager til at dække faste omkostninger og generere overskud.

Data Processor Agreement

A data processing agreement regulates the processing of personal data. Read about DPA, GDPR and which agreements your webshop should have.

DKIM

DKIM is an email signature that proves the email is genuine. Learn how DKIM works, why it's important for your eCommerce emails and how to set it up.

DMARC

DMARC protects your domain from email spoofing and phishing. Read about DMARC, SPF and DKIM and why it's important for webshops.

DNS

DNS translates domain names to IP addresses. Learn about DNS records, A-records, CNAME and how to set up DNS for your online shop.

Double opt-in

With double opt-in, new newsletter subscribers must confirm their email via a link. This results in a cleaner list, better deliverability and stronger consent documentation.

Dropshipping

Dropshipping is a business model where you sell products without having them in stock. Learn about the pros, cons and how to get started with dropshipping in your online store.

E-marked

The e-mark is Denmark's most widely used certification scheme for webshops. Learn what it requires, what it costs and if it's necessary for your store.

EAN

EAN (European Article Number) is a barcode standard for unique product identification. Read about how EAN is used in webshops and product feeds.

Extrafelt

An extra field stores custom data on products. Read about extra fields, product feeds and customizing your online shop.

Email marketing software

Email marketing software is the tool for sending newsletters and automated campaigns. Shoporama has a complete, built-in newsletter system with segmentation, A/B testing and tracking.

EPC - Earnings Per Click

EPC measures revenue per click in affiliate marketing and ads. Learn about calculation, comparison with other metrics and how to improve your EPC.

Exit intent popup

An exit intent popup appears when a visitor is about to leave your online store. Learn about triggers, content, Shoporama's popup system and best practices.

Facebook Analytics

Facebook Analytics (now Meta Business Suite) provides insights into how your Facebook and Instagram activities drive traffic and sales. Learn about key metrics and tools.

Facebook pixel

Facebook Pixel tracks visitors to your online store and sends data to Meta for advertising. Learn about events, retargeting, GDPR considerations and Shoporama's built-in pixel support.

Favicon

A favicon is the small icon in the browser tab and search results. Learn about sizes, formats, design tips and how to set it up in your online shop.

Feed

A product feed exports your product data to Google Shopping, PriceRunner, Facebook and other channels. Learn about feed types, important fields and Shoporama's automatic feeds.

Filtering

Filtering lets customers narrow down the product selection by price, color, size and more. Learn about filter types, best practices and SEO considerations for your online store.

Shipping module

A shipping module connects your online shop with shipping carriers. Read about shipping modules, delivery methods and shipping setup for webshops.

Fulfillment

Fulfillment covers the entire order process from order to delivery. Read about fulfillment models, 3PL and order management.

Funnel - funnel

A funnel visualizes the customer journey from first visit to purchase in your webshop. Learn about the stages, measurement and optimization of your e-commerce funnel.

GA4 - Google Analytics 4

GA4 is Google's analytics platform for measuring user behavior. Read about GA4, e-commerce tracking and analytics for webshops.

GDPR

GDPR is the EU's General Data Protection Regulation. Learn about the requirements for cookie consent, privacy policy and customer data and how your online store can comply.