Online marketing dictionary

Click Through Rate - CTR

CTR is the percentage of impressions that result in clicks. Learn about typical CTR levels in search, ads and emails and how to improve your click-through rate.

CLS - Cumulative Layout Shift

CLS measures how much content unexpectedly moves during loading. Learn about causes, thresholds and solutions to improve your Core Web Vital score.

CLV (Customer Lifetime Value)

CLV is the total value a customer generates over the entire relationship. Learn how to calculate CLV, why it's important and how to increase it in your online store.

CNAME

A CNAME record points a domain to another domain. Read about CNAME records, DNS setup and the difference between CNAME and A-records.

Consent Mode

Consent Mode controls Google tags based on the user's cookie consent. Learn how it works, why v2 is required and how to set it up.

Content gap

A content gap is a topic or keyword that competitors are ranking for, but you are missing. Learn how to find and fill content gaps as an SEO strategy.

Conversions API (CAPI)

The Conversions API sends conversions via server-to-server communication to Meta, TikTok, Pinterest, and Snapchat. Learn why CAPI complements the pixel in your online store.

Cookie consent

Cookie consent is the requirement to obtain consent before cookies are set. Read about cookie categories, GDPR and cookie banners for webshops.

Core Web Vitals

Core Web Vitals (LCP, INP, CLS) are Google's metrics for page speed and user experience. Learn about thresholds, optimization and the importance for your eCommerce SEO.

CPC - Cost Per Click

CPC is the price you pay per click on your ad. Learn what CPC is, what affects the price and how to optimize your click price in Google Ads and social media.

CSV

CSV is a file format for tabular data used for import and export in online shops. Read about CSV files, product import and order export.

CTA - Call to Action

A CTA is a call-to-action like a buy button or sign-up form. Learn what a good CTA contains and how to optimize them for better conversion.

Customers First

Customers 1st (C1st) is an online point-of-sale system for brick-and-mortar stores. Learn what it’s used for and how to connect it to your online store using Shoporama’s free app.

D2C - Direct to Consumer

D2C is a business model where you sell directly to the customer. Learn about the benefits, challenges and strategy for Direct to Consumer sales via your online store.

Contribution margin

Contribution margin is the difference between selling price and variable costs (typically cost price). It shows how much each product contributes to covering fixed costs and generating profit.

Data Processor Agreement

A data processing agreement regulates the processing of personal data. Read about DPA, GDPR and which agreements your webshop should have.

dataLayer

dataLayer is the link between your online store and Google Tag Manager. Learn how e-commerce data—such as product views and purchases—is sent to your tags.

Partial Delivery

A split shipment occurs when an order is shipped in multiple shipments because not all items can be shipped at the same time. Find out what this means for the invoice, payment, and the customer notification.

Shared Values

Shared values are attribute values such as Small, Medium, and Large that are used by multiple product profiles, allowing customers to filter across product types.

Dinero

Dinero is a Danish accounting program for small businesses. See what it's used for and how orders from your online store are imported using Shoporama's free app.

DKIM

DKIM is an email signature that proves the email is genuine. Learn how DKIM works, why it's important for your eCommerce emails and how to set it up.

DMARC

DMARC protects your domain from email spoofing and phishing. Read about DMARC, SPF and DKIM and why it's important for webshops.

DNS

DNS translates domain names to IP addresses. Learn about DNS records, A-records, CNAME and how to set up DNS for your online shop.

Double opt-in

With double opt-in, new newsletter subscribers must confirm their email via a link. This results in a cleaner list, better deliverability and stronger consent documentation.

Dropshipping

Dropshipping is a business model where you sell products without having them in stock. Learn about the pros, cons and how to get started with dropshipping in your online store.

E-marked

The e-mark is Denmark's most widely used certification scheme for webshops. Learn what it requires, what it costs and if it's necessary for your store.

EAN

EAN (European Article Number) is a barcode standard for unique product identification. Read about how EAN is used in webshops and product feeds.

Extrafelt

An extra field stores custom data on products. Read about extra fields, product feeds and customizing your online shop.

Email marketing software

Email marketing software is the tool for sending newsletters and automated campaigns. Shoporama has a complete, built-in newsletter system with segmentation, A/B testing and tracking.

Unit price

What is a unit price? The price of a product per item, liter, or kilogram, so that customers can easily compare prices. Required by law for food and beverages in retail stores.